Facebook Graph Search

In 2013, Facebook introduced Graph Search, a feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Graph Search presents an opportunity for law firms to improve their social media strategies and better ... Take your time, get comfortable and dive into the new way of Facebook Graph Search! R.I.P Graph Search – June 7th 2019. As you might have noticed, on June 7th 2019, Facebook shut down its Graph Search options. Within a few hours people found solutions but, unfortunately, it didn’t seem to last long. Since August 1st, there seems to be a ... Facebook in January trumpeted Graph Search as the social network’s “third pillar” (pillars one and two are Timeline and News Feed), which sounds very impressive and important, but few people ... When Facebook Graph Search launched six years ago, it was meant to help users discover content across public posts on the platform. Since then, the feature stayed relatively low-profile for many ... Facebook have always denied that Graph Search would be a rival to Google, and CEO Mark Zuckerberg has been keen to talk up the differences: “Web search is designed to take any open-ended query ... The Facebook Graph Search makes it really easy to perform searches for billions of users on Facebook and to find the ones that belong to you. Mahesh Makvana. Mahesh Makvana is a freelance tech writer who's written thousands of posts about various tech topics on various sites. He specializes in writing about Windows, Mac, iOS, and Android tech ... As of today, Graph Search has been launched to everyone using Facebook in US English. Graph Search appears as a larger search bar at the top of the page. Graph Search makes it easier to make new connections; you can continue to search for friends and Pages by name, or use simple phrases to find something specific across people, photos, places, interests, and more. Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook. What is Graph Search useful for? Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about ... About This page tries to be a simple interface to show how the new Facebook search function works, after Graph search was closed.Although still experimental and in development, it is published in the hope it can be useful to overcome the void left by the old graph search. What are the Strengths of the Facebook Graph Search? Graph Search is a great idea. The Facebook company collected trillions of information or data from the users in the past nine years. While searching, FB can refine your search. So, activate first the feature from the search bar. Once done, you may now search for people, things, and places.

/r/Technology

2008.01.25 04:27 /r/Technology

Subreddit dedicated to the news and discussions about the creation and use of technology and its surrounding issues.
[link]


2008.08.27 01:23 Open Source Intelligence

Open Source Intelligence
[link]


2014.11.18 15:13 LGHyourinmaru Final Fantasy Brave Exvius

Final Fantasy Brave Exvius is a free-to-play role-playing game developed by Alim and published by Square Enix for iOS and Android devices.
[link]


2020.09.23 18:49 Zephir62 How to do Facebook Ads for Kickstarter

How to do Facebook Ads for Kickstarter
When Dwerve originally approached me to consult with their Kickstarter's Facebook Ads, they were getting between $0.20 and $0.45 Cost-Per-Click and had no idea how to analyze their conversion rate.
While there wasn't much time to prepare, I was able to quickly reduce the cost-per-click down to an average of 3 pennies, or $0.03. I accomplished this without click-bait copywrite, and instead used Facebook's algorithm to our advantage via best-practices and highly-relevant, compelling copywrite and creatives.

Results of our Ad Campaign
There are a number of parts to this ad system. I won't go into a tutorial-level of detail on how to accomplish certain basics of FB Ads, but you should be able to find those tutorials elsewhere on Google. If you are struggling getting set up with anything in particular, please leave a comment or send me an email at [email protected] ; I am happy to help you move your project forward.
To get a closer look at what our Kickstarter page looks like, for study purposes, you can visit Dwerve's kickstarter here:
https://www.kickstarter.com/projects/halfhumangames/dwerve-tower-defense-dungeon-crawler-rpg

Moving forward, let's do a brief rundown of the funnel:
  1. Facebook Page
  2. The Ad
  3. Redirect URL
  4. Kickstarter Page
  5. Pledge Checkout
  6. Automated Kickstarter Messaging
  7. Survey URL or Value Offer
The main challenge with Kickstarter is that you cannot place a pixel on the Kickstarter page itself. So you need to work around this by creating your own Redirect Pages at both the beginning and end of the customer's journey.
Let's go over each part of the system in-depth:

---
#1 Facebook Page
---
You can either use your product page, or create a secondary page exclusively for Kickstarter advertisements. I do recommend the latter, for the following reason:
We want people to know this is a Kickstarter, but we want to be subtle. The association with Kickstarter itself can be distasteful to consumers, because they know they are funding development of a product that may not materialize, rather than buying a product outright and receiving it immediately. For this reasoning, it may be more effective to clue viewers in that this is a Kickstarter via the advertiser's page name (such as "Backer Bear", or "Indie Crowdfunded Projects"), rather than putting Kickstarter's brand directly in the ad's creative or main copywrite.

---
#2.1 Ad Campaign
---

Graph of the Campaign Structure
I recommend using the "Conversion Objective" when setting up your campaign in Facebook's Ad Manager. This allows us to track the number of conversions per ad inside the Ad Manager, and Facebook can optimize to serve our ads to find those most likely to convert based upon interests, page likes, and demographic.
To have access to this campaign objective, however, we need to create and utilize both the "PageView" and "Purchase" standard events on our Facebook Pixel. Go to the Event Manager in the FB Ad Manager, and create those events.
Another thing you must do, is set the Attribution Window for your pixel to 28 days. Navigate to the Ad Account Settings, click "Edit" under Attribution, and set the Click Window to 28 days.
Once you have that done and set the campaign objective to "Conversions", we want to utilize some best practices for a broad campaign on Facebook:

  1. Segment our campaigns by country, continent, or otherwise region
  2. Use "Campaign Budget Optimization", which will automatically invest the budget in the best-performing Ad Sets
  3. Start out with a Campaign Budget of $5 x total number of active ads, plus some extra wiggle room
  4. Use Lowest-Cost Bidding Strategy

Let's talk about the Ad Sets next, and best practices here to let Facebook optimize for us:

  1. Do not specify the Gender. Allow Facebook to weigh genders per Ad Set on it's own. It will do a better job internally than if you manually try to specify.
  2. Segment Ad Sets by age group: 18-24, 24-34, 34-45, etc.
  3. Do not manually specify ad placements or devices. I've always had worse results using manual placements with a broad audience. Facebook optimizes this very well internally, and will spend wisely.
  4. Set the Minimum Ad Spend per Ad Set to $5, to ensure actionable data.

Before we move into ads, we still have to set up our Audience Targeting.
Assuming that you have a mailing-list (if not, you should definitely have one by now, and you want at least 3000 emails), upload your mailing list and turn that into a Custom Audience, and then create a 1% Look-A-Like Audience from that custom audience. Use your 1% Look-A-Like Audience as the Ad Set audience.
Now add the following interests to your targeting:
  • Kickstarter
  • IndieGoGo
  • Crowdfunding
  • GoFundMe
IMPORTANT NOTE:
Use Post-Linked IDs when duplicating your ads between age-group and country segments (There is a drop-down for "Create Ad" when creating an Ad, but you should instead select "Existing Ad"). Post-Linked IDs will retain the comments, likes, and shares between the ads which use the same creative/copywrite.
Be sure to answer all comments that viewers write on your ads!

---
#2.2 Ad Creative
---
I do not recommend including the words Kickstarter on the creative, however there are certain creatives where this may make sense -- for instance, creatives where you display a collection of physical rewards (t-shirts, physical box, SNES cartridge, etc.), or even just a poster image of concept art + logo.
There are a number of different creative formats that are pretty sure-fire ways to express your game, however every game is different so you may have some unique tricks up your personal sleeve. For instance, with Dwerve, we had a nice screenshot with a Zelda-aesthetic along with a massive closed door. A door entails curiosity. This creative worked very well with click-through rates.
Generally speaking, these creative formats will perform good:
  • Trailer Video
  • Gameplay Video
  • 3-second GIF
  • Poster Image of Logo + Concept Art
  • Display Collection of physical rewards

Create an ad for each of these creative types, and duplicate them for each campaign and age group. This will prevent banner-blindness and ad-fatigue, as Facebook will certainly impress your ad campaign to the same person multiple times over the course of your Kickstarter.
Aim to drive feelings of curiosity, nostalgia, motivation, and social proof in your viewers.

---
#2.3 Ad Copywrite
---
A good rule of thumb is 6 words or less on the Primary Text above the creative, and 3 words or less on the Headline below the creative. While 6 words might be a tough target to hit, the point is that shorter is always better here. You may want to mask the URL by changing the Display Link text, and add a Description below the Headline.
The patterns which we found the best results with for each text type was:

Page Name -> "Backer Bear"
Primary Text -> "A beautifully crafted, Zelda-inspired action RPG with Tower-Defense combat"
Headline -> "Play the demo"
Display Link -> "KICKSTARTER.COM"
Description -> "FINAL CHANCE! VIDEO GAME PROJECTS WE LOVE Dwerve An all-new action RPG inspired by the 16-bit era"
CTA Button -> "Download"

Example of our GIF ad
---
#3 Redirect URL
---
When people click your ad, you want to track them via the FB Pixel. Unfortunately, Kickstarter does not allow us to place a pixel on the Kickstarter page itself, so we must work around that by using a Redirect URL. You can either use a service like Pixelme.me, or your own custom branded site & solution.
For this Redirect URL, use a Pixel script with the standard "PageView" event:
fbq('track', 'PageView');
And ensure that the pixel has fully loaded before redirecting, by putting the pixel script inside the HEAD region of your redirect page's DOM. You will also need to change t.async=!0 in the script to t.async=false;













Some example questions you can include on the Survey:
  • Which device(s) do you back Kickstarter projects from?
  • How did you hear about this project?
  • Very briefly, why did you decide to back this project?
  • Any suggestions on what we can do to improve our product?
And then include a "Thank you for answering" page.

To generate a survey, you can use Typeform.com, which allows you to insert a FB Pixel.
If you decide to provide a value offer, I suggest leaving some mystery as to what the offer is when describing it in the automated message, which will encourage the backer to open the URL link to find out what special gift they have received. An example Value Offer might be a branded wallpaper desktop background.
The goal here is to find the ratio of total visitors versus total backers, so we can extrapolate data about how many total backers came from ads. Not every backer will click the URL in the message, so we need to consider this.

---
#8 Remarketing Ads
---
The previous strategy will procure numerous cold leads for your Kickstarter. Rarely, however, will people convert into a backer on their first visit. The average consumer will be impressed by a brand somewhere between 4 and 7 times before making a purchase decision.
Given our Pixel's PageVisit event, we can retarget people who clicked the ad. You can create a new Custom Audience from the Webpage Visitors utilizing your Pixel. I recommend atleast 5,000 PageView events before forming a custom audience for remarketing.
Create a new ad campaign in Ad Manager, duplicate the Ad Sets from your previous campaign, and ensure that the individual ads are using post-linked versions of the previous ads to retain comments, likes, and shares. Change the audience out for the new PageView event Custom Audience.
We don't want to spam them, so set the Campaign Budget to something more reasonable, like $5 to $10 depending upon the size of the audience. At most, we want to impress to them once every day or other day.
The best time to retarget them would be when there is some pressure and "fear of missing out", which generally takes effect within the last 9 days of the Kickstarter campaign (single digits remaining).

---
#9 Analyzing Metrics
---
When a backer visits the original Redirect URL from an ad, the FB Pixel will place a cookie on the user's computer and push an event back to FB with their Facebook ID, the Link ID, and the FB Click ID (as seen in the fbclid=DATABASEHASH parameter on the URL of outbound Facebook links). Then, when this user visits the Survey/Value-Offer URL and that event is pushed back to Facebook, it will match their Facebook ID with the previous click ID & link ID and register a Purchase event for that specific ad they originally clicked or viewed.
You can view the ROI from an ad in the Ad Manager -- if the column is not there, you can customize your columns in Ad Manager to include the ROI column.
That being said, only roughly 20% of backers will follow through in clicking the Survey/Value-Offer URL in the automated Kickstarter message. So to truly understand our conversion rate, we need to estimate by getting the ratio of total Survey/Value-Offer URL visitors to the total number of Kickstarter backers. You can find the total number of website visitors via the Event Manager and checking the number of Purchase events. We then multiply the total ad ROI by this ratio.

Example calculation:
1,250 people visited the website (Purchase Events in Event Manager)
10,000 total backers
200 events were attributed to ads

10,000 / 1,250 = 8
8 * 200 = 1600 backers came from ads

Another way to get a rough estimate of the ROI from Facebook ads is using Time-Series Data from your campaign's Kicktraq analytics and Kickstarter analytics. This is a bit challenging, because other traffic sources (such as publications, youtubers, social media, organic, etc) will be unfortunately undifferentiated alongside your ad traffic. However, later in the campaign during a low-time, you can get a general feel when there are no other types of promotions running. During a two-day period where no other promotion is running, do not run ads, and then on a second day, run your ads at your target budget. Calculate the difference in total daily pledges and project-follower counts. The first day will be your organic traffic from within Kickstarter itself, and the second day will give you a clue on how well ads are performing.
It is worth noting that roughly 10% to 20% of followers will turn into pledges by the end of a Kickstarter campaign. I would include that estimate in your ROI.

---
Closing Thoughts
---
If you are struggling getting set up with anything in particular, please leave a comment or send me an email at [[email protected]](mailto:[email protected]) ; I am happy to help you move your project forward.
To get a closer look at what our Kickstarter page looks like, for study purposes, you can visit Dwerve's kickstarter here:
https://www.kickstarter.com/projects/halfhumangames/dwerve-tower-defense-dungeon-crawler-rpg

In a follow-up article, I plan on going into more details of other marketing methods to increase performance of your Kickstarter campaign.
I hope you find this case study helpful, let me know what you think!
submitted by Zephir62 to gamedev [link] [comments]


2020.09.23 18:43 Zephir62 How to do Facebook Ads for Kickstarter

How to do Facebook Ads for Kickstarter
When Dwerve originally approached me to consult with their Kickstarter's Facebook Ads, they were getting between $0.20 and $0.45 Cost-Per-Click and had no idea how to analyze their conversion rate.
While there wasn't much time to prepare, I was able to quickly reduce the cost-per-click down to an average of 3 pennies, or $0.03. I accomplished this without click-bait copywrite, and instead used Facebook's algorithm to our advantage via best-practices and highly-relevant, compelling copywrite and creatives.

Results of the Ad Campaign
There are a number of parts to this ad system. I won't go into a tutorial-level of detail on how to accomplish certain basics of FB Ads, but you should be able to find those tutorials elsewhere on Google. If you are struggling getting set up with anything in particular, please leave a comment or send me an email at [email protected] ; I am happy to help you move your project forward.
To get a closer look at what our Kickstarter page looks like, for study purposes, you can visit Dwerve's kickstarter here:
https://www.kickstarter.com/projects/halfhumangames/dwerve-tower-defense-dungeon-crawler-rpg

Moving forward, let's do a brief rundown of the funnel:
  1. Facebook Page
  2. The Ad
  3. Redirect URL
  4. Kickstarter Page
  5. Pledge Checkout
  6. Automated Kickstarter Messaging
  7. Survey URL or Value Offer
The main challenge with Kickstarter is that you cannot place a pixel on the Kickstarter page itself. So you need to work around this by creating your own Redirect Pages at both the beginning and end of the customer's journey.
Let's go over each part of the system in-depth:

---
#1 Facebook Page
---
You can either use your product page, or create a secondary page exclusively for Kickstarter advertisements. I do recommend the latter, for the following reason:
We want people to know this is a Kickstarter, but we want to be subtle. The association with Kickstarter itself can be distasteful to consumers, because they know they are funding development of a product that may not materialize, rather than buying a product outright and receiving it immediately. For this reasoning, it may be more effective to clue viewers in that this is a Kickstarter via the advertiser's page name (such as "Backer Bear", or "Indie Crowdfunded Projects"), rather than putting Kickstarter's brand directly in the ad's creative or main copywrite.

---
#2.1 Ad Campaign
---

Graph of the Campaign Structure
I recommend using the "Conversion Objective" when setting up your campaign in Facebook's Ad Manager. This allows us to track the number of conversions per ad inside the Ad Manager, and Facebook can optimize to serve our ads to find those most likely to convert based upon interests, page likes, and demographic.
To have access to this campaign objective, however, we need to create and utilize both the "PageView" and "Purchase" standard events on our Facebook Pixel. Go to the Event Manager in the FB Ad Manager, and create those events.
Another thing you must do, is set the Attribution Window for your pixel to 28 days. Navigate to the Ad Account Settings, click "Edit" under Attribution, and set the Click Window to 28 days.
Once you have that done and set the campaign objective to "Conversions", we want to utilize some best practices for a broad campaign on Facebook:

  1. Segment our campaigns by country, continent, or otherwise region
  2. Use "Campaign Budget Optimization", which will automatically invest the budget in the best-performing Ad Sets
  3. Start out with a Campaign Budget of $5 x total number of active ads, plus some extra wiggle room
  4. Use Lowest-Cost Bidding Strategy

Let's talk about the Ad Sets next, and best practices here to let Facebook optimize for us:

  1. Do not specify the Gender. Allow Facebook to weigh genders per Ad Set on it's own. It will do a better job internally than if you manually try to specify.
  2. Segment Ad Sets by age group: 18-24, 24-34, 34-45, etc.
  3. Do not manually specify ad placements or devices. I've always had worse results using manual placements with a broad audience. Facebook optimizes this very well internally, and will spend wisely.
  4. Set the Minimum Ad Spend per Ad Set to $5, to ensure actionable data.

Before we move into ads, we still have to set up our Audience Targeting.
Assuming that you have a mailing-list (if not, you should definitely have one by now, and you want at least 3000 emails), upload your mailing list and turn that into a Custom Audience, and then create a 1% Look-A-Like Audience from that custom audience. Use your 1% Look-A-Like Audience as the Ad Set audience.
Now add the following interests to your targeting:
  • Kickstarter
  • IndieGoGo
  • Crowdfunding
  • GoFundMe
IMPORTANT NOTE:
Use Post-Linked IDs when duplicating your ads between age-group and country segments (There is a drop-down for "Create Ad" when creating an Ad, but you should instead select "Existing Ad"). Post-Linked IDs will retain the comments, likes, and shares between the ads which use the same creative/copywrite.
Be sure to answer all comments that viewers write on your ads!

---
#2.2 Ad Creative
---
I do not recommend including the words Kickstarter on the creative, however there are certain creatives where this may make sense -- for instance, creatives where you display a collection of physical rewards (t-shirts, physical box, SNES cartridge, etc.), or even just a poster image of concept art + logo.
There are a number of different creative formats that are pretty sure-fire ways to express your game, however every game is different so you may have some unique tricks up your personal sleeve. For instance, with Dwerve, we had a nice screenshot with a Zelda-aesthetic along with a massive closed door. A door entails curiosity. This creative worked very well with click-through rates.
Generally speaking, these creative formats will perform good:
  • Trailer Video
  • Gameplay Video
  • 3-second GIF
  • Poster Image of Logo + Concept Art
  • Display Collection of physical rewards

Create an ad for each of these creative types, and duplicate them for each campaign and age group. This will prevent banner-blindness and ad-fatigue, as Facebook will certainly impress your ad campaign to the same person multiple times over the course of your Kickstarter.
Aim to drive feelings of curiosity, nostalgia, motivation, and social proof in your viewers.

---
#2.3 Ad Copywrite
---
A good rule of thumb is 6 words or less on the Primary Text above the creative, and 3 words or less on the Headline below the creative. While 6 words might be a tough target to hit, the point is that shorter is always better here. You may want to mask the URL by changing the Display Link text, and add a Description below the Headline.
The patterns which we found the best results with for each text type was:

Page Name -> "Backer Bear"
Primary Text -> "A beautifully crafted, Zelda-inspired action RPG with Tower-Defense combat"
Headline -> "Play the demo"
Display Link -> "KICKSTARTER.COM"
Description -> "FINAL CHANCE! VIDEO GAME PROJECTS WE LOVE Dwerve An all-new action RPG inspired by the 16-bit era"
CTA Button -> "Download"

Example of our GIF ad
---
#3 Redirect URL
---
When people click your ad, you want to track them via the FB Pixel. Unfortunately, Kickstarter does not allow us to place a pixel on the Kickstarter page itself, so we must work around that by using a Redirect URL. You can either use a service like Pixelme.me, or your own custom branded site & solution.
For this Redirect URL, use a Pixel script with the standard "PageView" event:
fbq('track', 'PageView');
And ensure that the pixel has fully loaded before redirecting, by putting the pixel script inside the HEAD region of your redirect page's DOM. You will also need to change t.async=!0 in the script to t.async=false;













Some example questions you can include on the Survey:
  • Which device(s) do you back Kickstarter projects from?
  • How did you hear about this project?
  • Very briefly, why did you decide to back this project?
  • Any suggestions on what we can do to improve our product?
And then include a "Thank you for answering" page.

To generate a survey, you can use Typeform.com, which allows you to insert a FB Pixel.
If you decide to provide a value offer, I suggest leaving some mystery as to what the offer is when describing it in the automated message, which will encourage the backer to open the URL link to find out what special gift they have received. An example Value Offer might be a branded wallpaper desktop background.
The goal here is to find the ratio of total visitors versus total backers, so we can extrapolate data about how many total backers came from ads. Not every backer will click the URL in the message, so we need to consider this.

---
#8 Remarketing Ads
---
The previous strategy will procure numerous cold leads for your Kickstarter. Rarely, however, will people convert into a backer on their first visit. The average consumer will be impressed by a brand somewhere between 4 and 7 times before making a purchase decision.
Given our Pixel's PageVisit event, we can retarget people who clicked the ad. You can create a new Custom Audience from the Webpage Visitors utilizing your Pixel. I recommend atleast 5,000 PageView events before forming a custom audience for remarketing.
Create a new ad campaign in Ad Manager, duplicate the Ad Sets from your previous campaign, and ensure that the individual ads are using post-linked versions of the previous ads to retain comments, likes, and shares. Change the audience out for the new PageView event Custom Audience.
We don't want to spam them, so set the Campaign Budget to something more reasonable, like $5 to $10 depending upon the size of the audience. At most, we want to impress to them once every day or other day.
The best time to retarget them would be when there is some pressure and "fear of missing out", which generally takes effect within the last 9 days of the Kickstarter campaign (single digits remaining).

---
#9 Analyzing Metrics
---
When a backer visits the original Redirect URL from an ad, the FB Pixel will place a cookie on the user's computer and push an event back to FB with their Facebook ID, the Link ID, and the FB Click ID (as seen in the fbclid=DATABASEHASH parameter on the URL of outbound Facebook links). Then, when this user visits the Survey/Value-Offer URL and that event is pushed back to Facebook, it will match their Facebook ID with the previous click ID & link ID and register a Purchase event for that specific ad they originally clicked or viewed.
You can view the ROI from an ad in the Ad Manager -- if the column is not there, you can customize your columns in Ad Manager to include the ROI column.
That being said, only roughly 20% of backers will follow through in clicking the Survey/Value-Offer URL in the automated Kickstarter message. So to truly understand our conversion rate, we need to estimate by getting the ratio of total Survey/Value-Offer URL visitors to the total number of Kickstarter backers. You can find the total number of website visitors via the Event Manager and checking the number of Purchase events. We then multiply the total ad ROI by this ratio.

Example calculation:
1,250 people visited the website (Purchase Events in Event Manager)
10,000 total backers
200 events were attributed to ads

10,000 / 1,250 = 8
8 * 200 = 1600 backers came from ads

Another way to get a rough estimate of the ROI from Facebook ads is using Time-Series Data from your campaign's Kicktraq analytics and Kickstarter analytics. This is a bit challenging, because other traffic sources (such as publications, youtubers, social media, organic, etc) will be unfortunately undifferentiated alongside your ad traffic. However, later in the campaign during a low-time, you can get a general feel when there are no other types of promotions running. During a two-day period where no other promotion is running, do not run ads, and then on a second day, run your ads at your target budget. Calculate the difference in total daily pledges and project-follower counts. The first day will be your organic traffic from within Kickstarter itself, and the second day will give you a clue on how well ads are performing.
It is worth noting that roughly 10% to 20% of followers will turn into pledges by the end of a Kickstarter campaign. I would include that estimate in your ROI.

---
Closing Thoughts
---
If you are struggling getting set up with anything in particular, please leave a comment or send me an email at [email protected] ; I am happy to help you move your project forward.
To get a closer look at what our Kickstarter page looks like, for study purposes, you can visit Dwerve's kickstarter here:
https://www.kickstarter.com/projects/halfhumangames/dwerve-tower-defense-dungeon-crawler-rpg

In a follow-up article, I plan on going into more details of other marketing methods to increase performance of your Kickstarter campaign.
I hope you find this case study helpful, let me know what you think!
submitted by Zephir62 to IndieDev [link] [comments]


2020.09.22 01:56 nest-ce-pas-mon-ami Maximizing the amount of links for a single subject from Facebook (Confused? Read inside and gimme your opinion)

This is not a coding issue. More of a stack issue.
So my client wants me to get him 500,000 Facebook links of about 128 different titles, industries, and company employees in a amongst 64 locations. I am pitting each of them against locations using Python's zip_longest. Right now I am using Google CSE to search for different queries that I'm gluing together with Google's AND and OR syntax. However, CSE only gives you 100 links per search query. I'm only getting 18,000 links, without removing duplicates, which seems rather low.

I'm labeling 5000 links into useful and useless so I can train a AutoML to find useful links amongst these drove of Facebook links. I at least need 800,000 total links to get him 500,000 useful links from AutoML.

How can I get that many links? Facebook, of course, is not a blog. It doesn't cross-link. So I can't use like Selenium to get all the //a's inside the 18,000 links that I have. I need a good way to get that many links into my MariaDB database, and pit them against AutoML's neural net.

All the cities are inside US. All the companies are Fortune 500. All the titles are popular jobs. So I would say there are more than 18,000 people on Facebook from these companies. But how to find them?

I've thought of:
1- Making my own crawler, which requires indexing over 5,000,000 pages, and that's expensive. Best I can do is 50,000 docs on Heroku's WebSolr.

2- Use Graph API search, if it exists.

Thanks for your recommendations.
submitted by nest-ce-pas-mon-ami to learnprogramming [link] [comments]


2020.09.17 14:13 unab0mber iOS 14 & IDFA - Mobile Ad Market Turned Upside-Down

The mobile industry is undergoing one of the most fundamental changes of recent years. Apple has decided that early 2021, app developers will no longer have access to IDFA by default.
IDFA is a unique device identifier used for ad attribution, retargeting, alike audiences, analytics and other tasks. After the change, in order to receive the IDFA, an app developer must explicitly request the user’s permission (which is similar to allowing push notifications in an app). According to various estimates, the share of users who will provide access to their IDFA doesn’t exceed 10%.
Apple has provided privacy-friendly alternatives for attribution, but they fail to cover even a small fraction of the tasks that teams working on developing and promoting mobile apps currently have.
This shift means that mobile marketing (estimated at $80 billion), and by extension the mobile industry, are about to change drastically. In this essay, we will discuss in detail what will change, how it will affect the main players in the mobile advertising market such as developers, ad systems, attribution service providers, and advertisers.
A short summary of the key changes and implications of iOS 14 release and limiting default access to IDFA
# 1 Access restrictions: In iOS 14, IDFA will only be accessible upon user permission.
IDFA (Identifier for Advertisers) is a unique identifier of an iOS device. It is used in mobile apps for user attribution and tells advertisers where a user came from.
With iOS 14, to be released in early 2021, every app that wants to use an advertising user ID (IDFA) will have to explicitly ask permission from the user.
This will work in the same way as requesting permission to send push notifications.
Request to use IDFA will look like this – the text on the popup will ask: “Would you like to give permission to track you across apps and websites owned by other companies?”
The text is very straightforward, and the button to refuse is located below, making it more convenient to deny access to the IDFA. Most experts agree that 9 out of 10 people will most probably not opt in. After the initial declaration, Apple suggested a milder design for the popup, yet the idea remains largely the same and won’t bring fundamental changes.
Thus Apple is breaking the existing ad traffic attribution infrastructure under the pretext of privacy concerns. And this will affect everyone: ad networks systems, mobile developers, advertisers, and users.
# 2. Lack of access to IDFA will lead to a decrease in the quality of mobile traffic attribution and an increase in the cost of user acquisition.
Previously, mobile developers and ad networks could use the IDFA without the explicit consent of the user. But now, the situation is radically changing:
  1. Without access to IDFA, mobile ad attribution services (Appsflyer, Adjust and others) will no longer be able to trace back a significant portion of mobile traffic. It is important to understand that IDFA is now the primary accurate attribution tool. Appsflyer, Adjust and others will be forced to switch to less accurate and less efficient methods of determining the source of installs (e.g., device fingerprinting).
  2. This will reduce the accuracy of traffic attribution, which will complicate things for companies developing and promoting mobile apps. In the future, it could lead to an increase in the cost of attribution.
  3. We can expect a rise in acquisition costs as accurate targeting will become much more limited. Such popular and effective tools as lookalike audiences and retargeting will now be available only for a small portion of users who agreed to honor a request to provide access to the IDFA or used a relevant email or phone number while signing up.
# 3. Apple presented its own attribution system, but it still doesn’t cover all mobile developers’ needs.
Apple offered the market an alternative, privacy-friendly traffic attribution system. This system makes it possible to send information about installs to advertising networks without explicitly revealing information about the user. But, unfortunately, the capabilities of this system are severely limited and don’t cover basic marketing needs.
One of the biggest problems is that developers and ad systems will no longer have access to user-level data. They will only see aggregated data in the account.
Developers will no longer be able to calculate and segment ROI or link attribution data to product events.
#4. Impact of IOS 14 Changes: rising user acquisition costs, accelerating mobile market consolidation, difficulties for large advertising networks and ad-attribution services
It’s hard to predict the results of this change. But here are some possible scenarios:
If you want to understand in more details what and why will happen, then here is what we will discuss further on:
How traffic attribution works for mobile apps
Traffic attribution helps find out where a particular user came from. This is a critical task for performance marketing, as without high-quality attribution, it is impossible to determine which advertising campaigns are profitable (i.e., are making money) and which are not.
On the web, attribution is tackled in a simple way – we just need to add special parameters (usually utm-parameters) to the ad links leading to the site.
This scheme doesn’t work with mobile apps largely because mobile app stores add an intermediate step to the process and do not provide information about where the user came from.
Another reason is the policy of a number of leading advertising systems on the market. For example, Facebook doesn’t allow you to add any parameters when promoting mobile apps through its ad network.
Therefore, there are other methods for traffic attribution for mobile apps out there. Say you have a mobile app or a mobile game. To acquire users to your app, you purchase ad traffic. This is what happens in order to link ad clicks to an app’s install:
If you are not familiar with this topic, then here is a good essay.
Why IDFA is a central element of mobile traffic attribution
As is evident in the process described above, data about users who click on ads is key to the logic behind mobile traffic attribution systems. The IDFA is the central element of the data collected, and if IDFA is missing, the accuracy of this attribution method will drop dramatically..)
Without IDFA, services will have to rely on fingerprinting, which is significantly less accurate than IDFA. Since IDFA is a unique device identifier, using it allows you to accurately determine the source of the user’s traffic. If you don’t have access to IDFA attribution services, you will have to use fingerprinting.
What is fingerprinting in attribution
Fingerprinting) is a way of obtaining a device ID from a set of indirect attributes. As indirect signs, you can consider such things as the operating system’s version, IP address, operator, time and some other parameters. This identifier should make it possible to tell different users apart and remain unique to each user if possible.
However, fingerprinting is not accurate enough. Thus, as the proportion of users whose IDFA is accessible decreases, the accuracy of mobile attribution will worsen.
Fingerprinting is already used today, but for a rather small proportion of ad traffic. The reason is that some users are already invisible to ad networks (they don’t give access to their IDFA).
In 20166), Apple released LAT (limit ad tracking) that allows iOS users to opt out of targeted advertising by not giving out their IDFA and thus becoming “invisible” to ad networks. This feature is hidden in Settings> Privacy> Advertising, and also appeared when activating a new iPhone. However, even in this inconspicuous way of presenting it, about 30% of all users) turned this option on. The number of invisible users increased from 15% in 2016 to 30% in 2020.
Before iOS 6 (2012), instead of IDFA, there was UDID available, which you couldn’t reset and it was always available. With such a tight bond, each user could be uniquely identified, a privacy nightmare. So Apple introduced IDFA in iOS 6. It is possible to reset it, and it also changes when the device is reset. Meanwhile, IDFA remains constant across different apps on the same device.
To summarize all of the above, IDFA plays a key role in solving the problems of purchasing and attributing ad traffic. The existing ad market is largely dependent on IDFA. It is the one thing that makes this connection between an advertising click and new users in the app. With the release of iOS 14, IDFA will become unavailable for most users, which will change the laws of mobile marketing.
What exactly will change in iOS 14 release
At WWDC 2020, Apple unveiled a new operating system, and at the same time “delighted” the iOS app developer community that now IDFA won’t be a default feature any longer. Instead, the user will control IDFA access for each app by responding to a native popup inside the app. The design might change but the idea will remain the same.
The developer controls when to show this dialog. This means that he has the opportunity to explain to the user what the IDFA is for. It’s the same with push notifications: If you first explain why there is a need to enable them, more users will agree to receive them.
It is worth noting, however, that the IDFA popup will only allow minimal customization: Developers can only change the secondary text. Mind that everything is still subject to change—we will know how everything will actually work only once iOS 14 is released.
Another notable point in the design is that the Ask App Not to Track button is placed lower, which means it is more convenient for the finger to press. The warning itself sounds quite menacing too. All of this is bound to have a negative effect on the conversion to consent.
According to experts, the number of people who allow access to IDFA will drop to about 10%. For users who will not give access to their IDFA, a string of zeros will be provided instead of an identifier.
What is the alternative Apple is offering to replace IDFA and existing attribution mechanisms?
Apple has also presented its own attribution method to the market. To do this, the company created the SKAdnetwork privacy-friendly attribution framework, which allows you to transfer data to advertising networks without violating the privacy of a particular user.
The first version of SKAdnetwork was released in March 2018 in iOS 11.3, but very few used it: attribution through IDFA proved to be much more efficient and gave more data.
Apple’s attribution scheme works in the same way as other MMPs (mobile measurement partner), with some peculiarities. Developers and ad systems don’t have access to user-level attribution data, and only receive it in aggregated form, which dramatically reduces its usefulness since it doesn’t allow calculating ROI by user segment.
Only Apple-authorized ad networks will be able to receive postbacks about attribution. To do this, they will need to register, implement the ad mechanism and handle the postback. Without this, Apple won’t transmit installation data to the ad network.
To send the attribution event, the developers have the updateConversionValue method, which, after the first call, creates a 24-hour window. This is the only period where you can submit additional attribution data, such as install or event value.
Developers often submit data within months after the first attribution such as in products with a strong long-term retention or monetization models that involve subscriptions. In these cases, purchases can happen many months and years after the app’s first launch (which is a long funnel). It is convenient to send such data to ad networks to improve targeting. The 24-hour window severely limits this model. For example, it won’t be possible to register a first-purchase event in a monetization model that involves a trial and subscription (the minimum trial duration is 3 days) .
Event values can be used in different ways. For example, it can be the value of an event, measured in money: a user who came from campaign X bought a subscription for Value. Based on this data, you can improve your targeting. You can also encode the events themselves using value. For example, value = 0 means there was an install, value = 1 indicates the user activated a trial subscription, and so on.
Apple imposes a number of restrictions on Value:
Moreover, not everything can be considered as value, but the one Apple sees possible:
The postback may include a conversion value and the source app’s ID if Apple determines that providing the values ​​meets Apple’s privacy threshold.
There are still no updates in App Store review guidelines, so it’s impossible to figure out what exactly can’t be submitted.
With the release of iOS 14, we should expect an increase in the cost of a user acquisition
Retargeting and lookalike won’t be practically available.
Retargeting is an opportunity to show ads to an audience that has already interacted with a product. For example, a developer can show ads to active users in the app who are not paying customers, or retain those who have stopped using the product. To do this, a developer collects relevant user IDs, uploads them to the ad account and launches ads targeting this audience.
Facebook accepts not only IDFA as identifiers, but also emails, phone numbers and other data associated with a specific person. Thus, retargeting will continue to work if the developer has this additional data and can give it to the ad network.
Facebook has a clear advantage here: By using its large data set from all apps (Whatsapp, Facebook, Messenger, Instagram), the company has to see only one user parameter to get the rest of user IDs, as well as his email and phone number. However, we can’t really tell from Apple’s guidelines whether it is possible to transfer user data for a user who hasn’t enabled tracking. Plus, Apple is promoting its privacy-safe Sign In With Apple authentication method, which developers are required to support along with other authentication methods, limiting the ability to collect this kind of information.
This can also affect the design of mobile apps. Developers can start to force users to sign up before using the product. If you are already fed up with the need to allow cookies on all of the websites you are visiting, then expect something similar to happen in iOS apps.
A similar problem will occur with lookalike audiences, that is, audiences of users similar to a certain other cohort of users. If the audience you use to build a lookalike is small, you won’t be able to build a high-quality lookalike audience.
IDFV
In addition to IDFA, iOS has another identifier – IDFV (identifier for vendor). This identifier remains the same across apps from the same developer, but it differs for different publishers. Therefore, ad networks won’t be able to use it to define a user within the attribution task.
However, due to the fact that the IDFV is the same in the apps of one particular developer, this developer understands which apps each user is using. This is convenient in order to advertise new apps in your other apps. For example, such schemes may be relevant for publishers of hyper-casual games, who often promote new products using cross-promotions in their other apps.
IDFV gives a rather vivid advantage to large publishers over small independent players. Large publishers are also more tolerant towards errors when acquiring paid traffic. In contrast, for small players, unprofitable ad campaigns can have a devastating effect.
These factors can possibly lead to faster consolidation of the mobile market (both horizontal and vertical). Thus we can expect large publishers to acquire small players. These big players will keep the traffic moving within their ecosystem, advertising their apps to their users. But neither ad networks nor MMPs have a place this scheme.
What Mobile Market Leaders Say:
Among the major players in the attribution market, Adjust has been the most vocal about the situation. One of the company’s proposals to Apple is to use IDFA locally on the device for hash counting. The hash is computed using the SHA256 algorithm on the combination of IDFA and IDFV strings. It is transmitted to the server along with the IDFV. Then, the MMP (traffic attribution service) gets the IDFA from ad networks and does the search. If something matches the hash from the device, then attribution takes place.
However, it doesn’t look like Apple will buy into it:
  1. This solution will not anonymize the user data, which means it contradicts Apple’s privacy policy.
  2. This solution still requires IDFA consent (although Adjust probably assumes that in this case neither the developer nor the advertising system receives an explicit IDFA value).
  3. Enumerating hashes is an inefficient computational scheme that requires a lot of resources and time.
At the time of this writing, there are no tools that will allow attribution at the current quality level in the future iOS 14. Adjust, along with other market leaders, has offered a few alternatives. Unfortunately, none of the proposed methods are in line with Apple’s policy and do not offer a quality alternative to IDFA.
When we can expect these changes
iOS 14 will be released in early 2021.
Half of all devices are expected to upgrade by the end of 2020. Since the apps must support the new API to access IDFA, developers will lose access to IDFA immediately after the OS upgrade. They will be able to get it after the update is released and the users give their consent.
This will likely result in a situation where giving access by the users will look like a wave on the graph: a sharp drop in the first months followed by a gradual rise as developers start updating their apps.
Getting ready for iOS 14
Adjust has released an excellent guide on how to get your app ready for iOS 14, starting with understanding which third-party services and SDKs in your app are using IDFA.
To get access to IDFA, the developer needs to ask the users for their consent. Meanwhile, the developer will decide at what point to show the pop-up with a proposal.
This means that before showing the pop-up, you can use custom elements to explain to the user why you need them to open access to IDFA.
Developers have only one chance to ask the user for access to their IDFA, similar to prompting for enabling push notifications. We can expect developers to do their best to explain why they need IDFA before displaying the popup.
The marketing and product analytics sector will suffer the most. It will no longer be possible to access attribution data at runtime. The developers who used the IDFA as their user IDs will also suffer. To keep the analytics working correctly, they will have to change the identifier to IDFV or to an internal ID. Even so, it will be very difficult to maintain consistency with historical data.
What changes to expect in the mobile advertising and attribution market
The global mobile advertising market size stands at 80 billion USD, so we shouldn’t expect it to die or somehow shrink significantly. Companies will continue to acquire users for their mobile apps through paid ads. The question is, how efficiently will they do so? First, it will be more difficult to measure the effectiveness of campaigns. Second, lookalike audiences and retargeting will practically stop working.
At this stage, it is not clear what will happen to the ad traffic attribution market. If only 10% of the audience remains (these are the ones who have agreed to being tracked), will it make sense to use services such as Appsflyer or Adjust? Will it be justified to pay for these services? Apple encloses marketing data within itself and doesn’t want to give any of it away to developers or ad systems. Apple has already been sued because of this.
IOS 14 and restricting access to IDFA is also a big bomber for the ad systems. The mobile market is, in fact, a duopoly dominated by Facebook and Google—they will be hit the hardest.
We can expect accelerated growth in user acquisition costs, as well as consolidation of the mobile market.
In a more distant future, perhaps Google will decide to follow in Apple’s footsteps. Google also has its own LAT (which turns off access to advertising ID) and its own attribution system in the Firebase, which launched a year later after Apple. It is expected that Google will also make the IDFA equivalent unavailable on Android devices in the foreseeable future. This will be quite a kick in the head from Google towards Facebook’s position in the mobile ad market.
However, there are still many questions that were not covered in Apple’s User privacy and Data use guidelines:
In the most pessimistic scenario of all, in the next versions of iOS, Apple will block access to external analytics services to user data and promote its own analytics tools. On the one hand, this preserves the privacy of users, and on the other hand, it makes it difficult to create high-quality products.
This essay was written in collaboration with Vitaly Davydov. Vitaly is the founder and CEO at Adapty (a service for analytics and mobile subscription growth) and Poteha Labs (a machine learning outsourcing). He has been dealing with anything related to mobile marketing and monetization since 2016.
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2020.09.17 14:09 unab0mber iOS 14 & IDFA - Mobile Ad Market Turned Upside-Down

The mobile industry is undergoing one of the most fundamental changes of recent years. Apple has decided that early 2021, app developers will no longer have access to IDFA by default.
IDFA is a unique device identifier used for ad attribution, retargeting, alike audiences, analytics and other tasks. After the change, in order to receive the IDFA, an app developer must explicitly request the user’s permission (which is similar to allowing push notifications in an app). According to various estimates, the share of users who will provide access to their IDFA doesn’t exceed 10%.
Apple has provided privacy-friendly alternatives for attribution, but they fail to cover even a small fraction of the tasks that teams working on developing and promoting mobile apps currently have.
This shift means that mobile marketing (estimated at $80 billion), and by extension the mobile industry, are about to change drastically. In this essay, we will discuss in detail what will change, how it will affect the main players in the mobile advertising market such as developers, ad systems, attribution service providers, and advertisers.
A short summary of the key changes and implications of iOS 14 release and limiting default access to IDFA
# 1 Access restrictions: In iOS 14, IDFA will only be accessible upon user permission.
IDFA (Identifier for Advertisers) is a unique identifier of an iOS device. It is used in mobile apps for user attribution and tells advertisers where a user came from.
With iOS 14, to be released in early 2021, every app that wants to use an advertising user ID (IDFA) will have to explicitly ask permission from the user.
This will work in the same way as requesting permission to send push notifications.
Request to use IDFA will look like this – the text on the popup will ask: “Would you like to give permission to track you across apps and websites owned by other companies?”
The text is very straightforward, and the button to refuse is located below, making it more convenient to deny access to the IDFA. Most experts agree that 9 out of 10 people will most probably not opt in. After the initial declaration, Apple suggested a milder design for the popup, yet the idea remains largely the same and won’t bring fundamental changes.
Thus Apple is breaking the existing ad traffic attribution infrastructure under the pretext of privacy concerns. And this will affect everyone: ad networks systems, mobile developers, advertisers, and users.
# 2. Lack of access to IDFA will lead to a decrease in the quality of mobile traffic attribution and an increase in the cost of user acquisition.
Previously, mobile developers and ad networks could use the IDFA without the explicit consent of the user. But now, the situation is radically changing:
  1. Without access to IDFA, mobile ad attribution services (Appsflyer, Adjust and others) will no longer be able to trace back a significant portion of mobile traffic. It is important to understand that IDFA is now the primary accurate attribution tool. Appsflyer, Adjust and others will be forced to switch to less accurate and less efficient methods of determining the source of installs (e.g., device fingerprinting).
  2. This will reduce the accuracy of traffic attribution, which will complicate things for companies developing and promoting mobile apps. In the future, it could lead to an increase in the cost of attribution.
  3. We can expect a rise in acquisition costs as accurate targeting will become much more limited. Such popular and effective tools as lookalike audiences and retargeting will now be available only for a small portion of users who agreed to honor a request to provide access to the IDFA or used a relevant email or phone number while signing up.
# 3. Apple presented its own attribution system, but it still doesn’t cover all mobile developers’ needs.
Apple offered the market an alternative, privacy-friendly traffic attribution system. This system makes it possible to send information about installs to advertising networks without explicitly revealing information about the user. But, unfortunately, the capabilities of this system are severely limited and don’t cover basic marketing needs.
One of the biggest problems is that developers and ad systems will no longer have access to user-level data. They will only see aggregated data in the account.
Developers will no longer be able to calculate and segment ROI or link attribution data to product events.
#4. Impact of IOS 14 Changes: rising user acquisition costs, accelerating mobile market consolidation, difficulties for large advertising networks and ad-attribution services
It’s hard to predict the results of this change. But here are some possible scenarios:
If you want to understand in more details what and why will happen, then here is what we will discuss further on:
How traffic attribution works for mobile apps
Traffic attribution helps find out where a particular user came from. This is a critical task for performance marketing, as without high-quality attribution, it is impossible to determine which advertising campaigns are profitable (i.e., are making money) and which are not.
On the web, attribution is tackled in a simple way – we just need to add special parameters (usually utm-parameters) to the ad links leading to the site.
This scheme doesn’t work with mobile apps largely because mobile app stores add an intermediate step to the process and do not provide information about where the user came from.
Another reason is the policy of a number of leading advertising systems on the market. For example, Facebook doesn’t allow you to add any parameters when promoting mobile apps through its ad network.
Therefore, there are other methods for traffic attribution for mobile apps out there. Say you have a mobile app or a mobile game. To acquire users to your app, you purchase ad traffic. This is what happens in order to link ad clicks to an app’s install:
If you are not familiar with this topic, then here is a good essay.
Why IDFA is a central element of mobile traffic attribution
As is evident in the process described above, data about users who click on ads is key to the logic behind mobile traffic attribution systems. The IDFA is the central element of the data collected, and if IDFA is missing, the accuracy of this attribution method will drop dramatically..)
Without IDFA, services will have to rely on fingerprinting, which is significantly less accurate than IDFA. Since IDFA is a unique device identifier, using it allows you to accurately determine the source of the user’s traffic. If you don’t have access to IDFA attribution services, you will have to use fingerprinting.
What is fingerprinting in attribution
Fingerprinting) is a way of obtaining a device ID from a set of indirect attributes. As indirect signs, you can consider such things as the operating system’s version, IP address, operator, time and some other parameters. This identifier should make it possible to tell different users apart and remain unique to each user if possible.
However, fingerprinting is not accurate enough. Thus, as the proportion of users whose IDFA is accessible decreases, the accuracy of mobile attribution will worsen.
Fingerprinting is already used today, but for a rather small proportion of ad traffic. The reason is that some users are already invisible to ad networks (they don’t give access to their IDFA).
In 20166), Apple released LAT (limit ad tracking) that allows iOS users to opt out of targeted advertising by not giving out their IDFA and thus becoming “invisible” to ad networks. This feature is hidden in Settings> Privacy> Advertising, and also appeared when activating a new iPhone. However, even in this inconspicuous way of presenting it, about 30% of all users) turned this option on. The number of invisible users increased from 15% in 2016 to 30% in 2020.
Before iOS 6 (2012), instead of IDFA, there was UDID available, which you couldn’t reset and it was always available. With such a tight bond, each user could be uniquely identified, a privacy nightmare. So Apple introduced IDFA in iOS 6. It is possible to reset it, and it also changes when the device is reset. Meanwhile, IDFA remains constant across different apps on the same device.
To summarize all of the above, IDFA plays a key role in solving the problems of purchasing and attributing ad traffic. The existing ad market is largely dependent on IDFA. It is the one thing that makes this connection between an advertising click and new users in the app. With the release of iOS 14, IDFA will become unavailable for most users, which will change the laws of mobile marketing.
What exactly will change in iOS 14 release
At WWDC 2020, Apple unveiled a new operating system, and at the same time “delighted” the iOS app developer community that now IDFA won’t be a default feature any longer. Instead, the user will control IDFA access for each app by responding to a native popup inside the app. The design might change but the idea will remain the same.
The developer controls when to show this dialog. This means that he has the opportunity to explain to the user what the IDFA is for. It’s the same with push notifications: If you first explain why there is a need to enable them, more users will agree to receive them.
It is worth noting, however, that the IDFA popup will only allow minimal customization: Developers can only change the secondary text. Mind that everything is still subject to change—we will know how everything will actually work only once iOS 14 is released.
Another notable point in the design is that the Ask App Not to Track button is placed lower, which means it is more convenient for the finger to press. The warning itself sounds quite menacing too. All of this is bound to have a negative effect on the conversion to consent.
According to experts, the number of people who allow access to IDFA will drop to about 10%. For users who will not give access to their IDFA, a string of zeros will be provided instead of an identifier.
What is the alternative Apple is offering to replace IDFA and existing attribution mechanisms?
Apple has also presented its own attribution method to the market. To do this, the company created the SKAdnetwork privacy-friendly attribution framework, which allows you to transfer data to advertising networks without violating the privacy of a particular user.
The first version of SKAdnetwork was released in March 2018 in iOS 11.3, but very few used it: attribution through IDFA proved to be much more efficient and gave more data.
Apple’s attribution scheme works in the same way as other MMPs (mobile measurement partner), with some peculiarities. Developers and ad systems don’t have access to user-level attribution data, and only receive it in aggregated form, which dramatically reduces its usefulness since it doesn’t allow calculating ROI by user segment.
Only Apple-authorized ad networks will be able to receive postbacks about attribution. To do this, they will need to register, implement the ad mechanism and handle the postback. Without this, Apple won’t transmit installation data to the ad network.
To send the attribution event, the developers have the updateConversionValue method, which, after the first call, creates a 24-hour window. This is the only period where you can submit additional attribution data, such as install or event value.
Developers often submit data within months after the first attribution such as in products with a strong long-term retention or monetization models that involve subscriptions. In these cases, purchases can happen many months and years after the app’s first launch (which is a long funnel). It is convenient to send such data to ad networks to improve targeting. The 24-hour window severely limits this model. For example, it won’t be possible to register a first-purchase event in a monetization model that involves a trial and subscription (the minimum trial duration is 3 days) .
Event values can be used in different ways. For example, it can be the value of an event, measured in money: a user who came from campaign X bought a subscription for Value. Based on this data, you can improve your targeting. You can also encode the events themselves using value. For example, value = 0 means there was an install, value = 1 indicates the user activated a trial subscription, and so on.
Apple imposes a number of restrictions on Value:
Moreover, not everything can be considered as value, but the one Apple sees possible:
The postback may include a conversion value and the source app’s ID if Apple determines that providing the values ​​meets Apple’s privacy threshold.
There are still no updates in App Store review guidelines, so it’s impossible to figure out what exactly can’t be submitted.
With the release of iOS 14, we should expect an increase in the cost of a user acquisition
Retargeting and lookalike won’t be practically available.
Retargeting is an opportunity to show ads to an audience that has already interacted with a product. For example, a developer can show ads to active users in the app who are not paying customers, or retain those who have stopped using the product. To do this, a developer collects relevant user IDs, uploads them to the ad account and launches ads targeting this audience.
Facebook accepts not only IDFA as identifiers, but also emails, phone numbers and other data associated with a specific person. Thus, retargeting will continue to work if the developer has this additional data and can give it to the ad network.
Facebook has a clear advantage here: By using its large data set from all apps (Whatsapp, Facebook, Messenger, Instagram), the company has to see only one user parameter to get the rest of user IDs, as well as his email and phone number. However, we can’t really tell from Apple’s guidelines whether it is possible to transfer user data for a user who hasn’t enabled tracking. Plus, Apple is promoting its privacy-safe Sign In With Apple authentication method, which developers are required to support along with other authentication methods, limiting the ability to collect this kind of information.
This can also affect the design of mobile apps. Developers can start to force users to sign up before using the product. If you are already fed up with the need to allow cookies on all of the websites you are visiting, then expect something similar to happen in iOS apps.
A similar problem will occur with lookalike audiences, that is, audiences of users similar to a certain other cohort of users. If the audience you use to build a lookalike is small, you won’t be able to build a high-quality lookalike audience.
IDFV
In addition to IDFA, iOS has another identifier – IDFV (identifier for vendor). This identifier remains the same across apps from the same developer, but it differs for different publishers. Therefore, ad networks won’t be able to use it to define a user within the attribution task.
However, due to the fact that the IDFV is the same in the apps of one particular developer, this developer understands which apps each user is using. This is convenient in order to advertise new apps in your other apps. For example, such schemes may be relevant for publishers of hyper-casual games, who often promote new products using cross-promotions in their other apps.
IDFV gives a rather vivid advantage to large publishers over small independent players. Large publishers are also more tolerant towards errors when acquiring paid traffic. In contrast, for small players, unprofitable ad campaigns can have a devastating effect.
These factors can possibly lead to faster consolidation of the mobile market (both horizontal and vertical). Thus we can expect large publishers to acquire small players. These big players will keep the traffic moving within their ecosystem, advertising their apps to their users. But neither ad networks nor MMPs have a place this scheme.
What Mobile Market Leaders Say:
Among the major players in the attribution market, Adjust has been the most vocal about the situation. One of the company’s proposals to Apple is to use IDFA locally on the device for hash counting. The hash is computed using the SHA256 algorithm on the combination of IDFA and IDFV strings. It is transmitted to the server along with the IDFV. Then, the MMP (traffic attribution service) gets the IDFA from ad networks and does the search. If something matches the hash from the device, then attribution takes place.
However, it doesn’t look like Apple will buy into it:
  1. This solution will not anonymize the user data, which means it contradicts Apple’s privacy policy.
  2. This solution still requires IDFA consent (although Adjust probably assumes that in this case neither the developer nor the advertising system receives an explicit IDFA value).
  3. Enumerating hashes is an inefficient computational scheme that requires a lot of resources and time.
At the time of this writing, there are no tools that will allow attribution at the current quality level in the future iOS 14. Adjust, along with other market leaders, has offered a few alternatives. Unfortunately, none of the proposed methods are in line with Apple’s policy and do not offer a quality alternative to IDFA.
When we can expect these changes
iOS 14 will be released in early 2021.
Half of all devices are expected to upgrade by the end of 2020. Since the apps must support the new API to access IDFA, developers will lose access to IDFA immediately after the OS upgrade. They will be able to get it after the update is released and the users give their consent.
This will likely result in a situation where giving access by the users will look like a wave on the graph: a sharp drop in the first months followed by a gradual rise as developers start updating their apps.
Getting ready for iOS 14
Adjust has released an excellent guide on how to get your app ready for iOS 14, starting with understanding which third-party services and SDKs in your app are using IDFA.
To get access to IDFA, the developer needs to ask the users for their consent. Meanwhile, the developer will decide at what point to show the pop-up with a proposal.
This means that before showing the pop-up, you can use custom elements to explain to the user why you need them to open access to IDFA.
Developers have only one chance to ask the user for access to their IDFA, similar to prompting for enabling push notifications. We can expect developers to do their best to explain why they need IDFA before displaying the popup.
The marketing and product analytics sector will suffer the most. It will no longer be possible to access attribution data at runtime. The developers who used the IDFA as their user IDs will also suffer. To keep the analytics working correctly, they will have to change the identifier to IDFV or to an internal ID. Even so, it will be very difficult to maintain consistency with historical data.
What changes to expect in the mobile advertising and attribution market
The global mobile advertising market size stands at 80 billion USD, so we shouldn’t expect it to die or somehow shrink significantly. Companies will continue to acquire users for their mobile apps through paid ads. The question is, how efficiently will they do so? First, it will be more difficult to measure the effectiveness of campaigns. Second, lookalike audiences and retargeting will practically stop working.
At this stage, it is not clear what will happen to the ad traffic attribution market. If only 10% of the audience remains (these are the ones who have agreed to being tracked), will it make sense to use services such as Appsflyer or Adjust? Will it be justified to pay for these services? Apple encloses marketing data within itself and doesn’t want to give any of it away to developers or ad systems. Apple has already been sued because of this.
IOS 14 and restricting access to IDFA is also a big bomber for the ad systems. The mobile market is, in fact, a duopoly dominated by Facebook and Google—they will be hit the hardest.
We can expect accelerated growth in user acquisition costs, as well as consolidation of the mobile market.
In a more distant future, perhaps Google will decide to follow in Apple’s footsteps. Google also has its own LAT (which turns off access to advertising ID) and its own attribution system in the Firebase, which launched a year later after Apple. It is expected that Google will also make the IDFA equivalent unavailable on Android devices in the foreseeable future. This will be quite a kick in the head from Google towards Facebook’s position in the mobile ad market.
However, there are still many questions that were not covered in Apple’s User privacy and Data use guidelines:
In the most pessimistic scenario of all, in the next versions of iOS, Apple will block access to external analytics services to user data and promote its own analytics tools. On the one hand, this preserves the privacy of users, and on the other hand, it makes it difficult to create high-quality products.
This essay was written in collaboration with Vitaly Davydov. Vitaly is the founder and CEO at Adapty (a service for analytics and mobile subscription growth) and Poteha Labs (a machine learning outsourcing). He has been dealing with anything related to mobile marketing and monetization since 2016.
submitted by unab0mber to marketing [link] [comments]


2020.09.16 21:01 hasohax What I want to do ..

I have been on gap year since Jan this year. The idea was to explore what to do next. Nine months have gone and I am still at the same stage I started with. Well , to my favor, I didn't know that Covid will take over all the rational thinking but I guess , it gave a very a different perspective. It proved to me that I care more for "Who I work with" than "What I work on".
The big question than was "Should I even look for the work , job title, contribution to the society , monetary returns or should I search for the right people ". I spent quite some time on this. It changed my approach to looking at people. Earlier I was more self centered, care less and out spoken. I think I am now turning into quieter and observant. I realized that the long term relationships with fewer friends is way more important than grabbing hundreds of friends on social media. And I also figured that soul has a way to connect with people... more on this later in a fresh post.
Still , while I am waiting for exciting people to show up in my life, I need to take a leap of faith and commit myself to something. The good thing is, I have met my financial goals that gives a certain degree of freedom to wait and pursue what I want to do. I have also somewhat attained my fitness goal though running a full marathon is still on my bucket list. And , most importantly, I have developed an internal framework of spirituality that keeps me sane.
Some of the Options
  • Commit to an Open Source Project
  • Small scale venture fund - To begin with , manage my Portfolio of Investment such that I help grow good and open tech.
    • Start with five seed investments of 10 K (Rs 7 Lacs ) each
    • Invest in final year students. Help them form a company and guide them through product design.
    • Help them market and sell the company.
  • A career in Hindi Poetry -This is my core strength and the path of least resistance. Possibly I will pass this cuz there are people who can do this better and I can do things that most poets can't.
  • Go back Deep in Tech - Some of the things that excite me are - Graph Database, Block chain , Open AI in Syn Bio,
  • Sign up for Mission Mars :-) .. Yup, that did cross my mind. I think given my experience and fitness, I am good candidate. Waiting for Elon to take a look at me :-)
-Classical Music - One of the miss of my grow up years was I couldn't afford a formal education in music. I am really excited to sign up with a classical music gharana in India and learn the basics. And then may be sing and teach.
  • Do Nothing , just be relevant - A friend said this that hit me like a brick. The idea was why we think of chasing the work. Just wait for what comes next and do your best to creatively participate and be relevant
    • Stay Fit , Dress UP , Look good
    • Listen to people to find how you can contribute
    • Do your bits without expectations
    • Assess evolving situations on daily basis
    • Be flexible. Own friends NOT ideas
    • Stay calm, Trust your chances and be confident
    • Establish a routine. Value yourself as much as others .
    • Smile and laugh.
  • Travel in South America and finally fall in love with one obscure place..
  • Teach senior population effective use of technology and social media . I have some credentials. I taught my 80 years mom Facebook and YouTube. As much as we may despise social media , these two are keeping her busy cause there is no one to talk to her. And in my last visit , I enabled her with Amazon Echo Show. now she can drop in on my dining table and we have daily dinner conversation.
I guess I am zeroing on option 1 but it's a new field , new place and I have no clue of business .. God help me .. Give me a clue please
submitted by hasohax to u/hasohax [link] [comments]


2020.09.15 21:32 Leite465 Programadores de plantão!

Então, vou direto ao ponto, Graph API do Facebook, preciso que essa porra ai funcione, mas não acho documentação recente nem nada, a propria documentação do facebook não ta funcionandokkkkkk, eu to usando Python btw, já peguei minha chave de acesso e tal, instalei a lib pelo pip, importo o facebook mas fala que não tem atributo GraphAPI.
Em uma pa de guia é a msm coisa, nunca da bom, aqui onde to seguindo.
Eai, como proceder?
Edit: o que ta aparecendo de erro é circular import, mas honestamente não sei o que pode ser lmao
Edit2: adicionando o código e erro:
import sysimport osimport dotenvimport facebookimport urllib3
dotenv.load_dotenv()
token = os.environ['USER_ACCESS_TOKEN']
graph = facebook.GraphAPI(access_token=token, version=8.0)events = graph.request('/search?q=Teste&type=event&limit=10000')
Erro:
AttributeError: partially initialized module 'facebook' has no attribute 'GraphAPI' (most likely due to a circular import)
Edit3: Arrumado, a mula aqui deixou o nome do arquivo como facebook.py
submitted by Leite465 to brasilivre [link] [comments]


2020.09.13 13:19 ivfmohak Are you having difficulty to choose: IVF or IUI?

Are you having difficulty to choose: IVF or IUI?
As the cases of infertility increasing day by day, graph of awareness is also increasing in our country. Understanding the severity of infertility, couples are keen to opt for the best technique. But the most challenging part is to understand which technique is best, and with which you get the better solution of your problems. For the cases of male infertility, the easy technique to be suggested is IUI, but due to its low success rate we recommend to opt for more advanced and promising technique of IVF.
Infertility causes severe mental stress to the couple and when they opt for techniques of ART, there may be chances of confusion and mistake in choosing correct centre and successful technology.
Here I will discuss about IUI and IVF and try to resolve the confusion related to choosing of perfect technique for successful treatment.
Selection of test centre:
For those couple, who adopt Artificial Reproductive Technique (ART), they need to know whether the problem is in male or female partner and then the choice of centre is very important for them for the successful treatment. It should be considered that the centre must be easy to reach and you should be confident and comfortable with the doctor and staff.
https://preview.redd.it/a5ip85rrfwm51.jpg?width=349&format=pjpg&auto=webp&s=dc465a95be22268995bc9f4a49948d57934bc076
Intrauterine Insemination:
It is the first to opt technique in male infertility and obscure infertility. During ovulation the best quality of sperm (separated from dead, less dynamic and poorly textured sperms) are selected and artificially injected into the uterus through a thin catheter. This method is mainly adopted for single women, female couples and men whose sperm is not fertile.
In-vitro Fertilization:
It is beneficial in both male and female. Generally, only 1 egg is formed per cycle, while in the IVF process, medicines and injections are given to enhance the production of no. of eggs in women’s ovary. This process is being monitored by different tests and scans. When the egg is formed they are removed and kept in a balanced temperature and environment in the laboratory. After this sperms are selected and the process of fertilization is performed in lab. The chance of fertilization in IVF is higher than that of IUI. After fertilization, till the development of embryo, development process and quality is being monitored and then the foetus is implanted into the uterus of women. The success rate likely to be achieved is more than 70%.
Difference between IUI & IVF:
  • IUI is less expensive but less unsuccessful, IVF is more expensive but more effective.
  • The quality of embryo in IUI cannot be tested but in IVF it can be tested.
  • The possibility of multiple births in the IUI is more likely to endanger the health of both mother and child, IVF is less likely to have multiple births in today's time, more likely to birth healthy offspring.
  • Frequent IUI failure causes mental, physical and economic damage, while there is less hospital visits in IVF and more successful rates.
  • IUI's success rate is also a maximum of 20 percent at a young age, while even at a higher age in IVF, success is much higher.
  • Pregnancy after menopause is not possible in IUI treatment but can be made a mother in IVF.
    For a couple fighting with the situation of infertility, the only thing matter is to get better success rate of the treatment irrespective of the sense of the technique used. For such couples I would recommend to go for the process of IVF technique. It is the best as recommended by our fertility expert.
    Dr Shilpa Bhandari is one of the best IVF specialists in Indore that brings a hope to childless couples. She provides IVF, IUI, ICSI, Male & Female infertility, Test tube baby treatment at affordable price in Mohak Infertility Center, Indore. If you are searching for the Best centre for IVF in Indore, then you are in the right place. Book an appointment today call now us 7898047572 / 8085277666 for more information.
    Request an Appointment / General Inquiry:- https://www.mohakivf.com/Contact-us.htm
Please go through our social media :
like our page to now more about IVF
Facebook :- https://www.facebook.com/MOHAK-IVF-1167147806785287/
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To More Post :- Infertility treatment
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2020.09.12 06:38 Anteater_Same Oil Profit- Scam or Legit

Oil Profit- Scam or Legit


https://preview.redd.it/cf9frvz6bnm51.png?width=1122&format=png&auto=webp&s=9a571209f882b296e4232cbb100caa740df4fb67
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If it's ever been your dream to prospect for Oil Profit in the Old West, then TurmOil Profit is the sport for you. Developed by Gamious, a small studio from the Netherlands, this simulation places you within the shoes of an entrepreneur searching when black gold.
There isn’t all that much turmOil Profit in the game, which made me marvel about the title until I browse the last three letters and i was hit by a ‘duh!’ moment. There's some strife concerned in the sport, though, as you battle 3 AI competitors for control of the Oil Profit fields and also the city at the middle of them.
You start out the game by choosing one of four pre-generated characters: a retired sailor, a cowboy who has hung up his spurs, a bored realtor, or a disgraced lawyer. This choice is entirely cosmetic, as their backstories don’t influence gameplay in any way, all it does is decide that portrait you take a look at in overviews.
You’re then given a pair of greenbacks and a piece of land by the mayor. That plot of land is where you’ll play every level and you read it the same manner you'd an ant farm. Initial order of business is to find the pockets of Oil Profit hidden beneath the bottom, for that you need to use dowsers that can detect them for you.
That’s one issue I learned from this game – dowsers don’t just go once water, they realize oil, too. I was thinking prospector would have been a higher word, however a Google search showed that YouTube has plenty of videos of guys claiming to be ready to search out Oil Profit using Y-formed sticks. Shows what I grasp.Oil Profit
Once your dowser finds something, he’ll whistle at you and begin jumping up and down. This can be where things get difficult – you set up a rig and start drilling pipes into the bottom hoping you’ll strike it wealthy. The problem is that your guys aren’t very correct without upgrades and generally you’ll have to put a heap of pipe to search out a pocket price pumping.
Once the black stuff starts flowing you wish to transport it by horse-drawn cart to at least one of the 2 corporations on each aspect of the screen, imaginatively named Left, Inc. and Right, Inc. Their costs rise and fall constantly, creating it vital that you keep an eye on the signs over their doors therefore you don’t accidentally cheat yourself out of some cash.
You only have a very limited budget, thus anything you would like on high of that comes from either selling Oil Profit or borrowing money at punitive interest rates. You additionally want to make certain that your Oil Profit rig doesn’t overflow otherwise you’ll get fined, making transport a priority additionally. You get to store Oil Profit to forestall such spillage and wait out the simplest costs, but that costs money, too.

For such a easy game, it’s actually quite fast-paced and intense thanks to all or any these different things happening simultaneously, and therefore the closing date of around 10 minutes ticking down adds to that excitement.

Once you finish a level, hopefully with a little bit of profit, you’re transported to the city screen where you'll buy upgrades for your wagons at the stables, give your dowsers new abilities at the workshop, and improve your equipment at the factory. Each of those upgrades is pretty expensive and you’re forced to form some laborious decisions between them.

There’s additionally a bank where you can check on your financial health and view graphs marking your progress (pretty soothing for your inner accountant), in addition to a bar that represents the town’s seedy underbelly. Here, you'll bribe officers to overlook your Oil Profit spills and disgruntled middle-managers to fix the costs on the Oil Profit you sell.


In town is additionally where you bid on plots of land against your three AI competitors. The bidding gets pretty heated at times, especially toward the end of the sport when the great plots are all gone and you finish up scrambling for land that can a minimum of give you some oil, hopefully enough to break even. The AI occasionally bankrupts itself throughout this process, which is amusing to watch.

The globe map where these plots are located is divided into four regions, each with around twenty parcels. There’s a desert, a temperate zone, etc. Every one of those regions introduces a brand new gameplay mechanic, flattening the training curve somewhat and preventing the game from turning into stale.

The mechanic that in my opinion is the most fun is introduced within the third region: natural gas. It exists in pockets alongside oil, however can’t be sold directly; instead, it propels the Oil Profit faster through your pipes. Nice if you’re ready for it, but if you don’t have enough carts or storage it will lead to spills and the fines that keep company with them.Oil Profit

A very little later in the game, you can buy some pretty expensive upgrades that expand the employment of gas: you can pump it straight into either of the businesses, raising their Oil Profit price. Timing is absolutely essential here, as gas depletes quickly and the worth tumbles down with it. Some forward thinking comes in handy, too, as you wish to avoid drilling gas till the absolute good moment.
This is definitely my favorite factor concerning the game – it’s not just original, but you'll be able to select if and how to use it, too. It’s not typically that a game offers you a tool that’s thus flexible and powerful, nonetheless additionally completely optional.

You win the game by buying fifty % of stock in the city. Halfway or thus through the game, the mayor starts selling this stock through a so-known as Dutch auction. Between each spherical, the mayor puts up a sure percentage for sale, sets the value at something ridiculously high, when which that quantity starts counting down. Whoever presses 1st gets the shares, as straightforward as that.
I found these Dutch auctions to be a nifty plan that add further tension as stock gets cheaper as you wait, but the chance of your competitor pressing the purchase button gets higher. This balancing act is made more durable by the unpredictability of the AI; generally you’ll get stock for a song, other times one in every of your competitors can bid well before you do.
This victory condition will produce a bit of a disconnect, however, as how well you are doing at the drilling has no direct impact on winning the game except for the way much cash you have to spend at the auctions. You may be the best, most effective pipe-layer within the history of the sport, but if you constantly press the get button too late you’ll still lose.
7.25 TurmOil Profit plays sort of a casual game, but as you go along you quickly see that a heap of thought was put into it by individuals who very like to make games. I found it exciting and fun and just hard enough to stay me interested. If you wish games that force you to put some effort in to them, I highly advocate getting it off Steam.
TurmOil Profitis a fun game, straightforward to find out and exhausting to master. Though it can be repetitive every now and then, there are enough changes in equipment and setting to keep it fascinating. The mechanics are original and the sport is well thought out as an entire.
Balance is the name of this game, and it can be difficult to keep up it now and then. Creating positive you don’t blow all of your money on upgrades just to seek out yourself broke at the auctions (or vice-versa) can always be at the forefront of your mind.

https://preview.redd.it/uifrndz7bnm51.png?width=1026&format=png&auto=webp&s=dd3e73cea7607b69ea7c5690221f855d632fb5c8
This game keeps you on the edge of your seat thanks to all or any the timers running down and also the finite provide of Oil Profit per level, begging the querywhether or not you’ll break even this
There’s a certain thrill to pumping a level completely dry, and perfectionists will realize lots of replay worth in that. There’s additionally a smart likelihood you’ll lose because of the odd victory condition, forcing you to start from scratch again, poorer however wiser.
Disclaimer:
GameCrate is owned by , a site that might sell the products being reviewed. GameCrate reviews represent the opinions of the GameCrate writer who wrote them, and not necessarily those of Newegg. The product used for this text was provided to GameCrate by the manufacturer or publisher for the purposes of conducting a review. The author didn't retain personal possession of the merchandise when the review.

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2020.09.10 21:48 risingranksdigital 5 Ways to Create 100+ Content Ideas in Just 30 Minutese

5 Ways to Create 100+ Content Ideas in Just 30 Minutese
Content matters. Your customers and prospective customers use content to get to know your products and expertise, so they can feel confident in their decision to work with you.
In fact, many buyers, especially in the B2B sector, want to review a virtual mountain of content before making a purchase decision; the average B2B buyer reviews 13 pieces of content before making a purchase decision.
And, regardless of your industry, more content means more potential traffic; companies that publish 16+ blog posts per month get nearly 3.5x more organic traffic, all of which leads to greater awareness and more prospects in your funnel.
The question is - how do you, a busy business owner, generate the amount of content you need to stay relevant with your audiences and to ensure they’re getting information that moves them toward a purchase decision?
Coming up with the amount of content isn’t always easy, and there’s a sweet spot between creating content that answers your buyers’ questions and creating content that performs well online to attract new organic searchers.
To be able to create the best and most relevant content, you need to focus on searcher intent, then turn that intent into useful content that answers questions.

What is Search Intent

Searcher intent is the primary goal a user has when they type a question into a search engine. If two people are both looking for childcare for their school age children for example, one might type in “after school nanny” or “elementary afterschool tutor,” while another might search for “babysitter” or “childcare services.”
These searchers are asking for the same thing but in different ways. Helpful content will align with the questions behind the questions; it answers the specific question they’re asking but also guides them to additional content that aids in the decision making process.
To capitalize on searcher intent, you need to get a good idea of what people are looking for when they search for your product or topics adjacent to your product. How do you do that?

Start With Google As A Tool For Collecting and Generating Content Ideas

Yes, you heard that right.
The first thing to do when you’re trying to figure out what people are looking for on Google is…ask Google.
There are a few resources Google provides that can be tremendously helpful in generating those content ideas, and the simplest methods can often be the best. When it comes to online search, you want to think like your consumers, not like an expert on your product.
Enter a Google search, then scroll to the bottom of the page and take a look at the related searches at the bottom of the page. You’ll get a better idea of other similar keywords or topics that might be of interest to your searcher, and that might be a content gap you can fill.
For example, say you searched for “women owned businesses.” Your related searches will include similar terms, but have a little additional depth that may make it easier to understand what searchers are looking for and to create new content that addresses their needs.
https://preview.redd.it/fqf5ukedjdm51.png?width=905&format=png&auto=webp&s=2284e07126965f63673642646529e4093ca38dec
You may get slightly different results from using different search engines as well. The results above are from Google, while the ones below are from Bing.
https://preview.redd.it/k21kmm9fjdm51.png?width=826&format=png&auto=webp&s=b77eb5b71aeb3fcc3c1066300a12d9f7a697620d

Use Answer The Public To Compare/Contrast Multiple Search Engine Results for Content Idea Generation

Answer the Public scrapes autocomplete entries from search engines and can give you some raw insight into what people are currently searching for, and what search engines are presenting them during their search process.
These queries can be tremendously helpful because they’re natural language searches. They present their results in the form of a question, which means they’re more likely to be well-suited for natural language search.
Natural language search works well for voice search, and 50 percent of all online searches are expected to be completed by voice search this year, and 2 in 5 adults use voice search daily.
Take a look at the chart below. Just answering these questions generated through one Answer The Public search will give you a full slate of content ideas around your desired topic, and this is just one of the several graphs generated for my chosen topic.
https://preview.redd.it/8mmzbdbhjdm51.png?width=961&format=png&auto=webp&s=150990e23f139a473365161cf1f0ab4972c926b7

Check Out Organic Pinterest Searches To Generate Content Ideas That Resonate With Searchers

Pinterest is a leader in organic search, and the visual discovery engine is full of ideas that can work for your business. Go to Pinterest, and search for your desired topic.
Here, we’ll try searching for women-owned businesses again.
https://preview.redd.it/x12bfz4jjdm51.png?width=947&format=png&auto=webp&s=f336750234505d4ab027547f57d77849519f666d
This search can give you ideas about what people are most interested in and the types of content they want to consume. Clicking on a specific pin can give you an idea of how much interest there is around a certain topic, or can help you delve deeper into searcher intent around that particular topic.
When you’re generating content around this topic, you don’t have to just write a post that’s super-similar to the posts you find in your search. Instead, think about ways you can present the idea in a fresh way. Charts and infographics built around your topic can be a great way to add visual interest to your content calendar, for example.
You can also take some of the headlines from the pins you like, type them back into Google or other search engines, and see where that takes you.

Read About What People Read by Searching Amazon Books and Reviews for Content Ideas

If you’ve ever doubted you can get every single thing you need on Amazon, here’s definitive proof. Amazon can be a goldmine for content generation ideas.
Search your desired topic, then narrow your search to books. Here, you have a couple of choices.
1. Use book titles to generate content ideas.
As you scroll through your results, are any book titles piquing your interest? Consider using those topics in a few different ways, including:
Use their titles and topics as a jumping-off point; make sure to give credit where credit is due as well.
2. Use book reviews to generate ideas.
In addition to using the books themselves as a source for content ideas, you can also use their reviews to add to your list. After all, we’re looking for quick ways to compile a content list, and thoroughly reading and reviewing an entire business book is not necessarily conducive to quick content generation.
Read through the reviews and see what type of common themes you find in them. Starting with medium-level reviews (three stars) can be beneficial, because the people writing them took time to read the book and post honest feedback, but they also must have felt there was something missing in order to give the book a mediocre rating.
As you’re reviewing, you may see that readers wanted the writer to organize the content more cohesively, which could lead to a multi-part content series. Or, you might see that they wished the author had gone into greater detail on a specific area, such as in our women-owned business search, successful marketing programs for women-owned businesses.
Look for areas where readers found the content to be over complicated, overfilled with industry jargon or overwhelming. Then, figure out how you can take that content, break it down into bite-size pieces and make it accessible and actionable for them.

Ask Questions Of The People Asking Questions In Order To Generate Content Ideas That Make Sense For Them

Where do the people you’re marketing to tend to congregate?
Going back to our “women owned businesses” search term, are there Facebook or LinkedIn groups led by women and focusing on female entrepreneurship? Watch those groups and see which questions tend to come up frequently.
You may see trends or seasonal topics that arise - how to find a good accountant, what types of holiday gifts to send clients, etc. Figure out ways to answer those questions (and, once you answer them, make sure you share your content back to the people in those groups, so you can answer them, fulfill their needs and boost your traffic all at the same time!).

Once You’ve Generated Your Content Ideas, What’s Next?

Now that you have a big list of ideas, the next thing to do is start planning out your messages and where you plan to use them. You can create content across all your platforms with this list, using it to inform your decisions on:
  • Website landing pages
  • Digital advertising
  • Social media
  • Blog posts
  • Email marketing campaigns
Start breaking your content down in ways that make sense, and lay out processes that make it easy to repurpose - amplifying and reinforcing the same topics across social media, email marketing and your website.
Look at the ways you can structure your topics to move your prospective buyers through the marketing funnel from awareness to their purchase and beyond. You should have well over 100 topics by the time you complete these searches, enough to build out a year’s worth of content that makes sense for and is relevant to your audiences.
If you want to SEO optimize all your new content then check out our free SEO checklist. Want us to do it all for? Check out our packages here or reach out and let’s talk about your digital strategy needs!
submitted by risingranksdigital to u/risingranksdigital [link] [comments]


2020.09.04 23:13 dansuy NEED Help Facebook Graph Latest Real Time Search

Please i need someone that could help me how to generate a Code of latest Facebook Graph Search.
I have this keyword sample: "Opening Soon" and I Want a Real time result on Facebook search. Ive tried so many Graph Generators but most of them gave me an Hours Result of posts..
Anyone can help me how can i perfectly show A Latest / Realtime Result on Facebook search on that Specific Keyword Please help me, how to show "Opening Soon" keywords in Minutes Result Post. Thank you
Edit: Here is an example of what i mean this is the Link generated code: https://www.facebook.com/search/latest/?q=%22opening%20soon%22&epa=FILTERS&filters=eyJycF9ncm91cCI6IntcIm5hbWVcIjpcImdyb3VwX3Bvc3RzXCIsXCJhcmdzXCI6XCJcIn0iLCJycF9hdXRob3IiOiJ7XCJuYW1lXCI6XCJtZXJnZWRfcHVibGljX3Bvc3RzXCIsXCJhcmdzXCI6XCJcIn0iLCJycF9jcmVhdGlvbl90aW1lIjoie1wibmFtZVwiOlwiY3JlYXRpb25fdGltZVwiLFwiYXJnc1wiOlwie1xcXCJzdGFydF95ZWFyXFxcIjpcXFwiMjAyMFxcXCIsXFxcInN0YXJ0X21vbnRoXFxcIjpcXFwiMjAyMC05XFxcIixcXFwiZW5kX3llYXJcXFwiOlxcXCIyMDIwXFxcIixcXFwiZW5kX21vbnRoXFxcIjpcXFwiMjAyMC05XFxcIixcXFwic3RhcnRfZGF5XFxcIjpcXFwiMjAyMC05LTVcXFwiLFxcXCJlbmRfZGF5XFxcIjpcXFwiMjAyMC05LTVcXFwifVwifSJ9
As you can see the Keyword right there is "opening soon" and those results came up are latest / real time posts.
That URL is only given to me and he doesnt tell me how generate those ulr codes. Please help me how to generate exactly those codes.
Thank you
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2020.09.03 19:22 enzoinvest Investagrams & TD Ameritrade

Hi Everyone,
This is my first post so please pardon if I violate any rules.
I recently started investing in stocks and was hoping to get help on the following:
  1. I've been digesting a lot of online videos about stocks. There is one video that I watched wherein the host was using the charts in Investagrams and in his graph, along the x-axis, had the encircled icon "E". When he hovers on the icon, it showed the earnings of the company for that period. I am mainly using FMSB and was wondering if this functionality is available there as well. If not, how about COL?
  2. Another video shows the host hovering his cursor over a candle and it readily shows various details like the high, low, opening, closing, etc. for that time frame. Is this possible in FMSB (or COL)?
  3. I am planning to open an account in TD Ameritrade. I considered IBKR and Charles Schwab but the former had a monthly fee while the latter required a large opening balance. I've tried searching for various articles but could not find one where the withdrawal process was documented. Has anyone here tried withdrawing from TD Ameritrade? How did you do it and what were the fees? (this has a lot of information including the taxes but she has not tried withdrawing yet -> https://katiescarlettneedsmoney.com/td-ameritrade-nra/)
  4. I read that Charles Schwab is/has bought TD Ameritrade. Does anyone know how Filipino citizens will be affected by this? I read in one of the comments from the link above that Korean investors using TD Ameritrade might be affected by this merger.
  5. Can you please list sites where you get your news/updates on stocks? At the moment, all I have is this site plus the news feed on my phone. Unfortunately I do not have Facebook.
Looking forward to your responses. TIA!
submitted by enzoinvest to phinvest [link] [comments]


2020.08.27 03:30 ZealousidealComb5 Government can see all

Have you ever felt someone looking through your computer screen? That red on your screen, almost as if it was looking back at your face with the voice telling you, “we can see and watch everything your doing”. Some people are so convinced that the government is watching them that they even place a piece of tape on their computer seens as a precautionary measure. I personally have had my own moments where I feel sceptical about the privacy of my own security when it comes to how easy it is it access my information, with a click of a button. Not only do these conspiracy theories put fear and unrest into the hearts of Americans but fear into everyone who owns any technological device. With the twenty first century advancing faster than ever, we cross a fine line between sharing with our government and public information. Technology is not the only thing that affects our privacy but it determines how we navigate in our society. What is truly monitored and to what extent can we truly protect ourselves? What if I were to tell you that the government was spying on your every day of your life. The president today takes all this power into effect. As an example, Tump using a reason no further than,” I have the power to do that, because I can”. We explore the deeper concept into violating the Constitution and the law Hrynewycz 2 passed by Congress to protect our natural liberties against the abuse of nation security agents. The notion that our government has our best interest can all be discarded when it comes to a hierarchy of political corruption. We see this political tyranny consistency in news articles. From mistakes in Federal investigations to the many Black Lives Matters court cases misjudged and mistrilled due to some force in the higher governments opinions. Many might argue that all security bias comes from a group of individuals who are hiding something. For whatever aspect you feel is correct, it is important to gain a stance. For all you know, one day you might be violated and need to understand the depth that our government goes into when handling security regulation. As we jump into the new world of social media and technology, how much trust can we really instill on our government. How much do they really know? How can we protect ourselves and make sure we really understand our civil duties as a citizen of the united states of America. Hrynewycz 3 The graph above shows the percentage of adults who say they are somewhat concerned about government surveillance of their own person devices. The organization of our government system has always been based on the promise of checks and balances to uphold natural divine law of the people. For most people they would be all gun ho based on the fact our system is just. Me on the other hand, I tend to disagree. Does anyone even know what the correct qualifications are for being hired in the white house really are? Whose opinions are these checks and balances. How much power do they really hold? These days it seems our National Organization system is backed by a series of political popularity. From the FBI, CIA or in the white house, have no real concern to at what extent privacy and boundaries should be upload. This is rooted deep into not only the moral ethic of the party in office but whom should tell them to stop. Many people of our society take it upon themselves the uphold these particular civic responsibility to protect our country. My personal favorite, Wikileaks. Wikileaks is a self-described “not-for-profit media organization,” launched in 2006 for the purposes of disseminating original documents from anonymous sources and leakers. This is based off if the personal civic duty that the founders and its creators feel is one hundred percent necessary to expose any top secret information for the right of our country's knowledge. Its website describes: “Wikileaks will accept restricted or censored material of political, ethical, diplomatic or historical significance.” The editor and chief is a man named Julian Assange. Let's also note that any type of government interference or illegal top secret information that is exposed is entrily illegal. Letting the public know about such classified information can lead to a breach in our own safety. Even Julian Assange seems to be concerned about public safety as Wikileaks has 251,287 documents Hrynewycz 4 total but chooses to only releasing cables in coordination with the actions of the five selected news organizations. This also links to the relevance of the time. Wikileaks personal agenda to educate the people was exemplified with the release of the “Collateral Murder” video in April 2010. Thise video was a highly curated, produced and packaged political statement. It was meant to illustrate a political point of view, not merely to inform. This type of organization goes beyond what we can control about our government. National security can only go so far when keeping national secrets from public eye. Another example of how the individual can overcome such strict regulation, is the famous John Snowden. This man took his own civic responsibility all for the education of what we know today as the man who exposed the government for the tyrannical system that lies about what is truly happening when looking at the privacy of an individual. Is he a hero or a villain ? Edward Snowden a man who was a former NSA contractor in August of 2008, guilty of releasing over one billion classified NSA documents to journalist. He directly created an embarrassment and enraged emotion of the united States intelligence community. Currently Snowden is charged under the espionage act and up to thirty years in prison. He currently hides in plain site in the capital of Moscow, Russia. People were shook, one example was President of the United States. President Obama states , “This has done an unnecessary amount of damage to our intelligence agency….”. As Obama seems to try to cover up the real power that John Snowden has done, he tries to undermine the real justification of the public's knowledge of what should already be informed to the people. Also quoting Donald Trump in 2014 writing, “ Snowden is a trader, when our country was great, do you know what we did to tradors? “. This was then responded back with snowden's Hrynewycz 5 dance stating, “ I wonder what he thinks america was so great, we are a country that was born from an act of treason that a government that has run out of control. But we should always make a distinction that right and wrong is a very different standard than legal and illegal...every act of progression in our nation's history has involved tension with law, and that's because the laws were wrong” Then you have to step back and really think that this man truly is only one individual. That you just need government clearance to get the opportunity to expose for the moral justification of what we really know about what our country knows. As a public stance I think that both Wikileaks and Edward Snowden act in the best interest of the public opinion. This is so important to remember when dealing with the power of the government. Analysing snowdens comment shows how we as individuals can uphold our own duties debunking any form of restricion on limitations to our liberties. But our government gets bias and unjust for majority of our history. The national government made negative contributions in many aspects with court cases like the supreme court case of microsoft, apple and other technological supreme court cases. They supplied access or just merly ignored the indivuals concerns. Understanable though taking into concern of diffrent natural laws and social contract theorys. Most impoetantly, personal virtue of these people have installed inspiration to uphold our civic responsibility. We may not have power over the internal and external intelligence agency that were doing what had political benefits. The United States Intelligence Agency will defend acting in best defence of the national security that they considered suspension without evidence. Such as the danger seems to present itself we cannot forget about our right to trial. Our voice means so much. We cannot forget about icons like Julian Assange and Edward Snowden who remind us that the evils of the national security can always be breached. This hopefully will ease the tensions of Americans knowing we can do everything in our power to get educated about our legal obligations to see if anything seems innocent and wrong that we as citizens can do something about it. The graph above shows the responses from washington posts article about the investigative boundaries when dealing with the question of privacy limitations. As we go back to our ancestors and the people who brought us here we have to consider the guidelines of the countries we inhabit. We all need to understand that we do have civic duties that we need to uphold in our daily life. When we live somewhere our government has ownership to make sure we are properly living and secure. This is a concept we all know and understand. Going off the grid is always an option too but in a normal world for a regular person surveillance is unavoidable This is incredibly important when looking at the factors of what makes our security not belong to us. Many philosophers have studied this concept to better explain what it truly means. Particularly Thomas Hobbes who studied the social contract theory, this explained the view of a person's moral and political obligations that are dependent on the agreement among themselves to form a community which they live. When analyzing this theory we go deep into what it truly means to be an american. It is irony at its finest when looking at the guidelines of this contract. Social Contract specifically is an insinuated agreement among members of a society for the rules of social benefits. One examples is sacrificing some individual freedoms for state protection. As we complain, it makes people violate the social contract. This can make the voice and tone of most citizens seem overbearing. We as American citizens should be grateful that our country is providing the necessary means for protection. Instead of complaining about average lives being interrupted we should consider the other aspects that our government does for us . Many might argue the concept that we all have the individual right to our own privacy or the counter of Social Contract, a “Law of Nature” . The Natural Law Theory was discovered by John finnis, he focuses on the overlap between law moral obligation and legal theories. This is the general rule that is explored through reason. There are two branches of the general rule concept discovered through reason. The fundamental Law of Nature is to seek Peace and follow it. Does this particular rule defend the individuals who want to complain about the exchange of powers that condemns others from personal peace? The second Law specifies the summer of the Right of Nature of Nature....This means we can and will defend ourselves. We consider that there is a stateless antonyms condition that could not prevail if man wanted to move beyond the governor of the government ourselves. The concept could only be achieved if community was guided by natural law that leads us into a more developed social and political free law. This is not the best way to govern the people due to the individuals who will take advantage of our free system. Government interference is so crucial to the hospital safety of the people. If we do not utilize these aspects of our government we will be left defenceless against terrorism, internet protection and the divine right to freedoms that are exchanged under the theory of the social contract. Hobbes and Locke can both agree to this state of development has arisen out of voluntary agreement. We as individuals recognise that the only establishment of sovereign power, our hierarchy of government, can safeguard us from the insecurity of the state of nature. ⇨ Thomas Hobbes= Social Contract Why are we getting surveillanced? Who are these people who are need to be monitored? Should we be concerned as citizens? What particular power does the government have when it comes to the networks that control our society? It all starts with the surveillance that allows us to access cellular networks and the companies that allow for government access. This is the particular problem that is deep rooted in that we have no control over our own privacy, when looking at our technological devices. Most recently we have a crisis that has affected our own personal minds. Cambridge Analytica was the first evidence we had that affected our polls in our current election database. Trump won on the basis of a sceptical bias of the public. Cambridge Analytica is an organization that was behind all the database hacks dealing with a particular social media network, facebook. With over 50 million facebook users this really makes a detrimental difference considering everyone uses facebook even the states that are less progressive. These hackers put political bias propaganda that encouraged swing states to vote for a chosen candidate. This type of brainwashing affected the people indirectly. They would see just one symbol form of a particular bias and be changed mentally without guarantee, yet incredibly effective. This encouraged a person to vote another direction due to the side news headlines that had a strong influence on the human decision factor. Politics is also about the collective group dominating a particular issue, thus leading to a bandwagon effect in opinion. In this way, Trump has much of the United States ganged up about a bias about candidates, government reform and issues pertaining to environmental factors. Who was behind this type of mental mind game? The British government took it upon themselves to get down to the bottom of what has been hurting our country on the strong propagrand you see everywhere. Not to mention the upbringing of fake news, that derailed our new system as an effective information tool. This was incredibly concerning but fascinating when Channel four took it upon themselves to go undercover to expose the real motive of Cambridge Analytical results. hey explained that they used Ukrainian women to seduce many high officials to get the results they wanted. This was denied by Cambridge Analytica but the video speaks for itself. If it is so incredibly easy to detail a social media that is used by millions pertaining to our government can you imagine the effects that is has over our phones with permission. I can only assume that when looking at the guidelines of what is appropriate, our current events are examples of how easily we can access these firewalls. Our government is so aggressively secretive when it comes to how they can access your celular devices. It's almost as it they want an mandated back door to your iphone and in some cases they gain access. One of the most popular problems was the Apple and Google scandal that enables encryption by default on updated iPhones and Android devices. Personally, I do not mind this encryption for I feel our privacy belongs to the government but others have a large issue with this proposed privacy invasion. FBI director James Comey wants everyone who has been horrified by the NSA’s mass surveillance to sit back, weakening their personal voice and trust that the government will not abuse power. Thus, it is incredibly difficult to just sit back when several breaches has been exposed to the public, that are deemed unjustified. Though we should not just worry about the encryption of Apple and Google because there is half a dozen other ways to get data out of your phone. The government will only get a hold of your information if needed to solve crime. Also if security interference was applied to these types of large media corporations it would leave the people who are living in foreign countries left with a cybersecurity issue. Even James Comey, FBI director, thinks that those social media corporations are masses as the enemy. The social media companies are designed so that the individual has the power to decide what is shared so that the companies have no obligation to hand over data to police. There is always a technical code in the system that the FBI can exploit to rea personal information if there is legal documents. This is only if Congress wants to pass a new law that mandates all technology companies to build backdoors- or “lawful intercept” progress capabilities. This is a system where the FBI can exploit to read your emails if they hand the company a court order. Many just ask for clarity and transparency surrounding the surveillance system as a whole. But what Apple and Google's current laws that are being governed are entirely legal. Our invasive government news posts everywhere in regards of heightened fear concern of privacy across the board. It is quite apparent why citizens are scared. People do not understand that the prominent boundary between what the government needs from us and what is appropriately being investigated. The paranoia of the average person far exceeds what is necessary for what is undergoing in the Federal Agency's office. But with the media covering every aspect of suspicion that our governments spying technology, you really can not blame the people. The graph above shows the percentage of US government data requests granted in 2012 of diffrent media companys. In conclusion, media and technology play one of the largest aspects in our privacy regulation, our country is doing its best to regulate activity for your own safety, with the rules of Natural Rule and the Social Contract does its best to ease public unarrest in the news. The way our media coverage headlines displays current events within our security networks seems concerning and heightens all aspects when our government is trying to protect you in every way they can. There will be mistakes and undermining but that is the way people are in every system, even the government. We need to gain a closer look at what is particularly important to get upset about. The people of the United States first needs to get the hierarchy of our government figured out. New leaders create new environments, Trump as our president creates an environment of political unrest and discrimination. We must not fade into that chaos but observe and protest what is truly happening in our federal agencies. We always have our amendments and the supreme court to use as access to a more fair America. Edward Snowden as a symbol of what it means to be an individual with personal responsibilities to uphold in the United States. Thomas Hobbes does a great deal into explaining how we trade our personal belonging in a particular region for many other aspects like security, freedoms and other gifts. Therefore we should be a part of our government system as a guide, not paranoid but aware. Technology will always be controversial, to the new and found worlds it has brought to our world. There are several ways you can protect yourself. A number include: putting a piece of tape on your cameras, posting only what you want the government to see or others, do not have social media, get a non trackable phone, apply your own responsibilities of being a citizen with full knowledge. The government is more concerned with the unsafe reasons to invisitage. Safety is the Federal investigation boards only concern. That should fill you with ease, knowing only the suspicious will be questioned. The mistakes along the way are investable. With civic duties like duty, obligation, responsibility. We can be the social force that binds you to the courses of action demanded by that force. Work Cited Timm, Trevor. “The Government Wants Tech Companies to Give Them a Backdoor to Your Electronic Life Trevor Timm.” The Guardian, Guardian News and Media, 17 Oct. 2014, https://www.theguardian.com/commentisfree/2014/oct/17/government-internet-backdoor-surveillance-fbi Moreira, Patricia De Melo. “U.K. Seeks Search Warrant On Cambridge Analytica; CEO Seen In Hidden Camera Report.” AFP, 20 Mar. 2018, https://docs.google.com/document/d/1cMiGXozmJvSv7HszCPWiLoCTuHswL5cUbzTw5LQ6LUU/edit Liebelson, Dana. “Charts: Here's How Often Google and Facebook Say Yes to Government Snoops.” Mother Jones, 24 June 2017, https://www.motherjones.com/politics/2013/06/google-microsoft-twitter-facebook-user-data-fisa-charts/ “The Social Contract Theories of Thomas Hobbes and John Locke.” Law Teacher, https://www.lawteacher.net/free-law-essays/contract-law/the-social-contract-theories-of-thomas-hobbes-and-john-locke.php Zittrain, Jonathan. “Everything You Need to Know About Wikileaks.” MIT Technology Review, MIT Technology Review, 22 Oct. 2012, https://www.technologyreview.com/s/421949/everything-you-need-to-know-about-wikileaks/ Boult, Adam. “Put Tape over Your Webcam, FBI Director Warns.” The Telegraph, Telegraph Media Group, 15 Sept. 2016, https://www.telegraph.co.uk/technology/2016/09/15/put-tape-over-your-webcam-fbi-director-warns/
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2020.08.25 18:48 Edgar_Brown In view of the "Parade of Dishonesty" that was the RNC's first night, I offer this humble proposal to the media

How to deal with information on the age of Trump, look at the weather report and gamification for an answer

There is a prevalent issue with the way Trump behaves (and Republican politicians before him), it's the basic axiom of populism: experts, meritocracy, and facts are no competition for popular opinion. That's why they create an alternate reality where up is down and the sky is red and where actual facts have no standing while opinion, confirmation bias, and twisted interpretations take their place. That's why "the mainstream media" is creating "fake news" and are "the enemy of the people." That is why there are information channels that are dedicated to maintaining and profiting from this alternative reality (Breitbart and Fox News come to mind).
But that is also why they (particularly Trump) tend to generate an avalanche of outrageous "information" that keeps the mainstream media chasing its tail. It's impossible to cover yesterday's craziness when today's craziness is even more outrageous. And all of the craziness makes it very hard to cover the actual outrageous things they are doing. That's why they can get away with the destruction of basic democratic principles, there is way too much noise for people to be able to pay attention and react. I have seen this movie before, it's the same tactic that was employed by Chavez in Venezuela. The media never knew how to deal with it and democracy was slowly dismantled under their noses while Chavez laughed at them running around like decapitated chickens.
The media has quite a bit of blame in all of this. Their attraction to shiny objects (squirrel!), ratings, and the horse races requires them to present today's outrage instead of dedicating time to carefully analyze what is going on. The viewer's attention span is limited, they have to keep the conflict going so that we would pay attention. A different model that does not require that conflict and horse race aspect must be found. That job is left to the ever declining newspapers and magazines that only the informed minority reads, leaving the uninformed majority to fend with the avalanche of misinformation on their own. No wonder that it's very common to hear: "I don't trust the media, they just serve lies."
But there is a more problematic aspect to this, it creates an alternative reality market. The market that has led Fox News and right-wing radio to thrive. People that live inside the alternative reality need their beliefs catered to. Fox News is happy to oblige and get advertiser's money to do so. No wonder that it has been found that people that watch Fox News are less informed than people that watch no news at all. Making actual fake news is easy, you just need to create something out of thin air and have a choir to repeat it to the masses. While real journalism requires investigation and corroboration. That's why a lie has travelled around the world in the time the truth puts on its boots.
One effective way to deal with this is satire, there is a reason that many people can be better informed by watching the Daily Show or listening to Wait Wait don't Tell Me on the radio. Chris Hayes already incorporates his Thing 1/Thing 2 segment with this purpose. The problem with this format is that it is narrow in focus, takes too much viewer time and preparation, and it's not for all tastes as it's clearly one more example of "Liberal Bias."
So we have to come up with a way to cover the daily craziness and the alternative reality universe in a way that is (1) entertaining, (2) comprehensive, (3) documents its evolution, and (4) leaves time for real news. I propose we look at the weather report, participatory competition shows, simple easy to understand measures, and the fast ubiquitous flow of information through social media for an answer.

The weather report model

The weather report takes little more than 30 seconds of a news program, yet it's able to convey a lot of information with a few graphs and numbers. This is short enough and informative enough to make it entertaining with no need for conflict (although it might involve some theatrics). This doesn't mean that it should be all of the coverage, some topics might merit some in-depth analysis, but it makes it possible to adequately and fairly cover everything in just a few minutes, leaving plenty of time for the more important stuff. The media could thus condense most of what comes out of Trump's mouth into a few statistics. Categorize and classify the lies under a few catchy names, and reporting on Trump's twitter feed can become as simple as:
23 Tweets today, 20% on the "I'm not a crook" category, 30% on the pure Bullshit category, and 48% on the "I'm better than anyone" category. We'll be covering that interesting 2% later in the show. That brings the accumulated bullshit for the month to 856 Tweets.
Trends and statistics can be extracted, graphs can be plotted, and predictions can be made:
He is traveling tomorrow to France, we predict a 75% chance of bullshit divided into the following categories...
This removes all of the punch and just makes a joke out of the whole Trump strategy.
The same strategy can be applied to Congressional Republicans in general and to Fox News or the right-wing media as a whole. Once the format is implemented it can lead to its refinement and evolution. It might be perceived as non-serious at the beginning, but it would slowly become prevalent as the outrage machine gives it free publicity. Do note that this strategy could not be easily emulated by the Right, as that would imply that they would have to expose their viewers to real news to do it. Thus highlighting the conflict with reality where currently their viewers perceive none.
This is the report from The Alternative Reality: today's main topic was the Muller report exonerating the president, which had 80% of the coverage. Second, with 10% came how North Korea just made a marriage proposal to Trump, and Qanon dropped today to only 9% of the coverage. This graphic maps how those topics where distributed among the main players, including the Russian Bots in Facebook and Twitter, of note is that Fox only had 22% of truthful news today, hitting a new low for the month of June...
For the viewers that are more interested in specifics, online web coverage can take the slack, directing the viewer to actual sources and fact checkers. A simple QR-code on the corner of the screen can allow anyone to follow along the story and see the data behind the labels and closely examine the graphs and trends. It will become a fun game, a water cooler conversation starter, and even some betting pools might arise around it. All of this would increase the flow of information through society, particularly information of how the alternative reality is developing. Light is the best disinfectant.

The Bureau of Labor Statistics model

For this to work, the presentation has to be as transparent as possible. Leave no room for any mistake, correction, of misinterpretation to be used against it. Particularly when the rate of information flow is at a level the makes mistakes quite likely. That makes absolute and blatantly obvious transparency key. It's not enough to issue a correction at a later date, or to put a hard to see footnote at the end of the article. It should be a clearly demarcated, standardized, and visible section of any associated data point. Something that can be seen alongside the heading of the article itself, and in article listings. The Bureau of Labor Statistics is always providing preliminary information on its monthly reports, and revising it up or down for a few months afterwards. This guarantees the immediate flow of information, and more accurate historical information on which to base predictions. People know that the initial information is flawed and the direction the previous information was corrected, so they adjust their expectations accordingly. This is particularly powerful as cautious journalism would probably err towards the direction of giving the alternate universe the benefit of the doubt, thus making most corrections in the "wrong" direction. Of course, this idea can be taken forwards using a model similar to the investigative organization Propublica. There are already several individual attempts that are trying to combat the problem. To provide browser plugins that classify news sites in a truthfulness scale, to modify search results and social media streams so that fact checking is front and center. All of these ideas can be incorporated into a larger organization with the resources to deal with the problem. An Alternative Reality Watch Bureau of sorts.

The game show model

If you introduce the possibility of audience participation into a news segment (or create a game show roughly modeled after Wait Wait don't tell me), you could exploit the dynamism it introduces to lead the audience towards being informed. QR codes to specialized sites, tweets with tags, SMS codes, polls. phone calls, dedicated game apps, actual prizes and the possibility of interviews, live comment streams. All the tools that modernity gives us. TV Networks are always looking for a new show, News Networks could jump into the bandwagon. Audience participation could decide the topic of the day, which of all of the crazy stuff the audience wants to hear a more in-depth coverage of. An audience poll of what's the wackiest Fox segment or Breitbart article. Participants could gain the prestige that Jeopardy participants get, and the public would start following their performance, and getting actually informed in the process.

Gamification of the process

The game show model could be brought fully online and even create a whole new market segment for the distribution of information. Gamification is a modern tool that has been proven useful for the teaching of languages, for expanding charity work, and for other social endeavors. Maybe it's time for actual news to enter the fray. Compete with other users, create different teams: the CNN team, the MSNBC team, the Fox News team. Create an artificial incentive for people to become informed.
This is a market segment that the providers of real news could excel at, new app categories and revenue streams could be created out of it. Something that they are sorely in need of at the moment.

How can this be done?

It should not be that hard. It would have to start from one of the more left-leaning networks such as MSNBC. They could hire John Stewart and some of the Daily Show people as consultants, I am sure they would come out of their retirement to help create something like this. The networks already have plenty of people that can compile statistics and polls, and the fact checking sites and newspaper divisions could surely be invited to participate in the generated social media traffic. The challenge would be to make it serious enough for it to have lasting presence and influence. With just the right dose of humor to get people hooked. It would be a large project overall, but it doesn't have to start that way. Small segments like the Thing 1/Thing 2 segment of Chris Hayes could start testing the waters. Put them in specific time slots on TV and online, so that all can become aware at the same time.
Serious media outlets have to do something like this to deal with the noise avalanche that comes from the president, his party, and his propaganda outlets before the 2020 elections start in earnest. It is their social duty. Democracy itself might be in peril if they don't act.
-- November 2019
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2020.08.17 16:39 Iamnotyou9 Trending Products August 2020

Hey guys, Jack from Trendhackers here and today we're posting an analysis on TRENDING eCommerce products for August.
This analysis is designed specifically for:
-Ecomm Entrepreneurs
-Dropshippers
-Entrepreneurs interested in exploring eComm but confused on what product to sell.
-------------------------------------------------------------------------------------------
Trend 1 Laser Hair Removal Products Australia 🌏
https://imgur.com/5FFzOlx 👈 Visualised Trend Analysis
Brief:
Laser Hair Removal is amongst the world's most commonly done cosmetic procedures. Unlike razors, it removes hair follicles by beaming highly concentrated light into the follicle's pigment which essentially destroys hair with a high chance of permanent hair loss after 3-5 sessions.
Our analysts have spotted a strong surge in the keyword search volume of "Laser Hair Removal" within the Australian Region in the past 90 days, which suggests a potentially notable rise in demand for clinical sessions and "at-home" solutions.
Opportunities to capitalise:
After a careful analysis of Pay Per Click Ad-word offerings placed on the keyword of "Laser Hair Removal", our research team spotted a company, KENZZI IPL, offering a "Do it yourself" laser removal handset.
Their paid traffic also demonstrates a notable rise within the past 90 day period, which can be clearly seen below:
https://imgur.com/XMQ4mAG 👈 Visualised Paid Traffic Graph
Another leading product of the industry is Triabeauty's "Hair Removal Laser 4X", a FDA-cleared at-home hair removal laser. These devices are the only at-home hair removal devices which disable the hair follicle by targeting the melanin at the root without damaging the surrounding skin.
In Australia, their traffic is up 100% over the last year, and our analysts reported its traffic hits record high in July 2020.
-----------------------------------------------------------------------------------------------
Trend 2 SOJU Worldwide 🌍
https://i.imgur.com/9ALQZ6a.png 👈 Visualised Trend Analysis
Brief:
Soju is a Korean, clear, colourless alcoholic beverage that's widely consumed in South East Asian Regions. It's neutral tasting, just like vodka minus the harsh alcohol burn thanks to it containing only half the alcohol content. It's either consumed straight, typically with food, or mixed into cocktails.
Trendhackers has spotted a worldwide increase in keyword volume which seems to also be correlated with a potential increase in worldwide demand.
Opportunities to capitalise:
We had spotted several notable sellers with the biggest being a company called Drizly, which allows you to purchase a wide array of Soju's ranging from several countries of origin, including South Korea, China, United States & Japan.
Their organic traffic seems to be picking up accordingly with the increase in keyword volume (demonstrated below). Note, however, that alcohol sellers typically have challenges with advertising via Facebook Ads & Google Ads primarily due to their anti-alcohol policy, therefore it's important to note that best way forward with these types of products is primarily through content marketing, branding, and in some cases, ad cloaking.
No.1 player in the local Soju industry is Hite Jinro, which holds more than a 60 percent market share. The North American market for Soju could reach $361.1 million by 2026, according to Verified Market Research.
As clearly seen on the below graph, Hite Jinro is seeing more web traffic since 2019 as more people starts to realise this new trend of alcoholic beverage.
https://imgur.com/tCKWzeX 👈 Visualised Traffic Graph
------------------------------------------------------------------------------------------------------
Conclusively speaking, the first trend is a lot easier to capitalise on from a drop-shipping style considering that the product is compliant with Facebook's Ad Policy. Soju is a little trickier (long-term oriented) as alcoholic products are against Facebook's policy therefore content marketing is the way to go.
For the full graphs (limited by Reddit unfortunately 😢) as well as an extra trend (this one is good), feel free to check out our full report.
submitted by Iamnotyou9 to shopify [link] [comments]


2020.08.12 07:26 vidooly1 Facebook adds Wikipedia Knowledge Base Graph in their Search Results

Facebook adds Wikipedia Knowledge Base Graph in their Search Results submitted by vidooly1 to facebook [link] [comments]


2020.08.07 11:22 Artem_dev [FOR HIRE] Full-stack developer

Greetings!
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along with utilizing the most popular frameworks and relevant databases.
I’ve already built dozens of high-end products using best PHP frameworks:
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I have excellent skills in the usage mySQL and NoSQL databases
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DO, Google app engine)
While working on projects, I always provide my clients with daily reports,
and tasks I have worked and finished during the day.
If you're looking for a talented full-time/part-time individual contributor, I'd kindly suggest you to consider my candidature. My work rate starts from $15/h Best regards, Artem
submitted by Artem_dev to remotejs [link] [comments]


2020.08.05 17:53 elevatorbeat Different Kinds of Inputs and Outputs you can use to build AI solutions.

We've all heard the buzzwords about AI. But very few people outside of this sub can really define what artificial intelligence is or why it's useful.
For me, I think of artificial intelligence as a tool that allows you to intuitively discover the relationship between inputs and outputs. What goes into an AI model can be translated, converted, and put to work via a variety of methodologies.
For example, an input may be drone footage of a disaster area (photo) and its output could be a damage estimate (financial).
In this guide, let's explore all of the different kinds of inputs and outputs you can work with to build AI solutions.
When combined with your existing data, these possibilities can give you the building blocks you need to string together a powerful AI capability for your organization.
If you've ever wondered what your company can do with its data, then this will definitely get your wheels turning.
Think about AI as Inputs and Outputs
So now that we've explored how AI is a tool for finding the relationship between inputs in outputs, let's define what some of those major inputs and outputs can be.

Inputs

SEMANTIC DATA
By now, AI is super-human in its ability to understand and process language. This is obviously super useful because a huge part of the world’s information is one kind of communication or another. We’re talking documents, books, handwriting, articles, speech, etc.
Natural Language Processing (NLP) models think about language in terms of each word’s relationship to related words. We can think of NLP models as a vast 3-D word cloud where related words cluster together forming vectors of associations and understanding. In effect, language processing models convert language into mathematical relationships.
Although this may sound a bit abstract, our brains actually process language in a similar way. Consider this sentence: The dove dove into the water.
Most of us can pretty easily intuit from the sentence structure that the first dove is the noun and the second dove is an action related to water.
Languages like German, Chinese, and Korean drop these associations right into their vocabulary. For example, in German, kindergarten literally means child garden. In Korean, the word for fish (물고기) is a compound of water (물) and meat (고기).
All of this is to say that by quantifying the relationships words have to other words, AI language models have gotten extremely adept at learning to read, write, translate, and summarize with ease.
QUANTITATIVE DATA
AI models are built on complex mathematical equations so it shouldn’t surprise you that AI speaks the language of numbers. AI models can vacuum up all sorts of quantitative data such as statistics, analytics, dates, sequences, financial information, etc.
MULTIMEDIA
Whereas semantic and quantitative data uses abstract concepts as inputs, multimedia data is much more concrete. When considering what multimedia data you might be able to use, think about your senses:
Hell, if you’ve got an electronic nose, you could even consider olfactory information.
By the way: data scientists can build AI models that consider datasets from all of these categories at once. For example, you could build a healthcare diagnostic model by integrating a doctor’s description of the patient’s symptoms (semantic), their bloodwork (quantitative), and chest Xrays (multimedia).

OUTPUTS

As we discussed in Chapter 1, AI models build intuition about the relationship between inputs and outputs. To better understand how your organization could put AI to work, you’ve got to consider both. Broadly speaking, AI can be used to do two main things: surface information or create content.
Surfacing information includes things like categorization, pattern recognition, and prediction. These outputs can then be piped into systems that either (a) deliver this essential information to stakeholders for better decision-making and/or (b) put this information to work via some kind of hardware or software.
For example, an AI model that surfaces a stock prediction could be put into production as a daily email that arrives in your inbox or as an app that will automatically conduct trades for you.
Alternately, AIs can be used to create content. In a broad sense, the types of content that cognitive intelligence can create is similar to the inputs that AI can consider. For example, AIs can produce both articles and images of all kinds of crazy iterations, as we’ll discuss below.
Let’s consider each of these outputs in more detail:
SURFACING INFORMATION
Categorization
AI is all about using data to make judgments or find patterns. In the case of categorization, AI creates a series of mathematical relationships to map the relative similarities and differences of similar objects. This kind of labeling is useful for all kinds of businesses.
Consider these examples:
With enough examples, an AI model could be trained to support the labeling/categorization process of any of these use cases.
Pattern Recognition
We can think of pattern recognition as a much more complex version of categorization. Whereas categorization usually considers one set of inputs, pattern recognition can consider an almost limitless number.
It’s this type of AI capability that enables credit card companies to detect fraud, retail organizations to elastically price items, and self-driving cars to make instant driving decisions.
When imagining how to bring pattern recognition capabilities to your organization, think in terms of the systems or processes you have in place to make decisions.
Predictive Analytics
With the right data, artificial intelligence is capable of making all kinds of predictions from heart attacks to stock market fluctuations to hurricanes. Very few companies are tapping into this future-facing capability and those that do tend to be primarily focused on tactical use cases like predictive maintenance.
However, having visibility of future events means that business leaders have the tools they need to make adjustments to their supply chain, their strategy, and the execution of their objectives.
With the right data, you can answer almost any question about the future. The oracle is real.
Personalization
Today AI-driven recommendation engines power your Netflix queue, your Amazon home screen, your Google search results, and your Spotify playlist. Every single time you read or click-through (or click away) these companies are gathering information about your interests and your preferences.
In fact, it is a similar engine that is driving much of the advertising across the internet. You know that feeling you sometimes get that Facebook is listening to you? The reason this may feel so is that their predictive engines are so powerful they’ve mapped a veritable galaxy of data points to identify things that they should try to sell to you.
Personalization offers companies the opportunity to have perfect product-market alignment. By being able to offer each of your customers something a little different, you ensure that the products and services you offer resonate in an unforgettable way.
CREATING CONTENT
In a broad sense, all of the inputs we discussed above can also become outputs for an AI model so let’s take them one at a time. For example:
Written or Spoken Communication
AI can generate all kinds of language as outputs, such as articles, summaries, labels, etc. We’re not just talking printed text here. As Amazon Alexa has shown, AI-generated communication can also be piped to voice-activated assistants.
In the case of articles, AI has taken all sorts of information to auto-generate articles. Publishers are using the capability to automatically write weather reports, sports stories, and updates on financial markets.
Text summarization is particularly powerful and can be a huge opportunity for your organization. AI can literally take a 2,000-page patient case file, extract the necessary information, and summarize it into a paragraph or two. A use case might be a law firm that converts boxes of handwritten evidence into an index of every item that’s there.
Multimedia
Already AI is generating a wealth of visual or auditory content. Artificial intelligence has been used to generate images of human faces, color black and white photos, write music, and create soundscapes, produce charts and graphs.

Translating Inputs and Outputs

As a final note, keep in mind that AI models become crazy powerful when you use them to translate one input type into a different output type. For example, an AI model could be trained to convert drone footage of a disaster area into a 12-page summary report for FEMA.
To be sure, building such a model would be complex, requiring both image processing layers to determine damage and text summarization layers to write that damage into easy-to-understand paragraphs — however, it is this exact type of complexity you should be thinking about when imaging the kinds of AI solutions to bring to your company.
Remember: artificial intelligence can transform information into almost anything! __________
This chapter is an excerpt from the ebook, The Complete Guide to Bringing Artificial Intelligence to your Organization. Access the full guide here.
submitted by elevatorbeat to ArtificialInteligence [link] [comments]


2020.08.04 19:33 b1nkh4x0r My microSaaS is now generating $300 MRR

I want to start this post off by thanking the community for the quality material, tips and endless motivation which kept me on track while developing, launching and marketing my microSaaS. It's been a dream of mine for a long time and I've managed to push through and reach my initial goals ahead of time. In order to give back, I've decided to post some tips regarding my journey, which I hope will help some of you.
Three months ago I've developed and launched my SaaS https://voxiso.com - an online AI separation engine, which enables users to isolate audio sources, remove vocals, instrumentals and separate individual instruments of uploaded files on the fly.
I've decided to use Wordpress as my main CMS considering its infinite scalability options. It works in cohesion with a custom built API and Python script in the back-end which does the actual processing. I've developed the whole thing in a month and a half during the Corona downtime, since I had a lot of time on my hands.
The main stages are described below to give you more detail:
  1. During the development phase I've written an SEO-optimized PR article, which I decided to release through PRWeb. This gave me incredible exposure and drove a huge amount of traffic to my website. I've also done keyword research using the Google's keyword tool and included the main keywords into the article, as well as into my main website. The cost of PR distribution was $200. Well worth the price. The link to the article -> https://www.prnewswire.com/news-releases/introducing-voxiso-the-worlds-first-user-friendly-ai-powered-online-vocalmusic-remover-301046402.html
  2. Front-end design was done by a great graphic designer from Argentina that I found on Upwork. The whole process took a couple of weeks and cost me $1000. Also well worth the money, as the final product was jaw dropping.
  3. I've integrated Stripe as it's cheap and straightforward to set up recurring monthly payments. They use a pay-as-you-go system which ends up costing me 1.4% + €0.25 for every payment processed.
  4. I've ran Facebook ads in order to gather a pre-launch list of 1500+ subscribers. The ROI on this was incredible and I managed to get a huge list of potential clients before launching. I used a simple static image with the frontpage of the website with a promise that first users will receive a 20% coupon once we launch. I've spent $50 on this.
  5. Launch was a great success and I've managed to get around 12 customers in the first week. Once I launched I messaged my mailing list + ran $100/mo FB ads. This was enough to get the ball rolling.
  6. I've optimized the technical SEO on my website and to be honest this was the most important thing I have done in order to get on the first page of Google for the highest ranking keywords. You can see the Google Search Console graph here -> https://ibb.co/WW1McXP
  7. Sales have been fantastic so far and the platform is running very smoothly (knock on wood). I've had maybe 5 - 6 support e-mails which I had to answer regarding the technical questions of the tool. You can see the sales statistics here -> https://ibb.co/0rf3r1p
I'm currently working on SEO and audio engine optimization. I'm creating a blog in order to post useful articles on audio separation for existing and potential users. The only expenses I currently have are DigitalOcean for hosting + Stripe processing fees.
Lastly, I would encourage everyone to work on your dream relentlessly. It's a slow and sometimes stressful process, but if I can do it - you can too! Good luck to you all!
P.S. Make sure to ask any questions you might have and I'll be glad to help!
submitted by b1nkh4x0r to smallbusiness [link] [comments]


2020.08.04 19:32 b1nkh4x0r My microSaaS is now generating $300 MRR

I want to start this post off by thanking the community for the quality material, tips and endless motivation which kept me on track while developing, launching and marketing my microSaaS. It's been a dream of mine for a long time and I've managed to push through and reach my initial goals ahead of time. In order to give back, I've decided to post some tips regarding my journey, which I hope will help some of you.
Three months ago I've developed and launched my SaaS https://voxiso.com - an online AI separation engine, which enables users to isolate audio sources, remove vocals, instrumentals and separate individual instruments of uploaded files on the fly.
I've decided to use Wordpress as my main CMS considering its infinite scalability options. It works in cohesion with a custom built API and Python script in the back-end which does the actual processing. I've developed the whole thing in a month and a half during the Corona downtime, since I had a lot of time on my hands.
The main stages are described below to give you more detail:
  1. During the development phase I've written an SEO-optimized PR article, which I decided to release through PRWeb. This gave me incredible exposure and drove a huge amount of traffic to my website. I've also done keyword research using the Google's keyword tool and included the main keywords into the article, as well as into my main website. The cost of PR distribution was $200. Well worth the price. The link to the article -> https://www.prnewswire.com/news-releases/introducing-voxiso-the-worlds-first-user-friendly-ai-powered-online-vocalmusic-remover-301046402.html
  2. Front-end design was done by a great graphic designer from Argentina that I found on Upwork. The whole process took a couple of weeks and cost me $1000. Also well worth the money, as the final product was jaw dropping.
  3. I've integrated Stripe as it's cheap and straightforward to set up recurring monthly payments. They use a pay-as-you-go system which ends up costing me 1.4% + €0.25 for every payment processed.
  4. I've ran Facebook ads in order to gather a pre-launch list of 1500+ subscribers. The ROI on this was incredible and I managed to get a huge list of potential clients before launching. I used a simple static image with the frontpage of the website with a promise that first users will receive a 20% coupon once we launch. I've spent $50 on this.
  5. Launch was a great success and I've managed to get around 12 customers in the first week. Once I launched I messaged my mailing list + ran $100/mo FB ads. This was enough to get the ball rolling.
  6. I've optimized the technical SEO on my website and to be honest this was the most important thing I have done in order to get on the first page of Google for the highest ranking keywords. You can see the Google Search Console graph here -> https://ibb.co/WW1McXP
  7. Sales have been fantastic so far and the platform is running very smoothly (knock on wood). I've had maybe 5 - 6 support e-mails which I had to answer regarding the technical questions of the tool. You can see the sales statistics here -> https://ibb.co/0rf3r1p
I'm currently working on SEO and audio engine optimization. I'm creating a blog in order to post useful articles on audio separation for existing and potential users. The only expenses I currently have are DigitalOcean for hosting + Stripe processing fees.
Lastly, I would encourage everyone to work on your dream relentlessly. It's a slow and sometimes stressful process, but if I can do it - you can too! Good luck to you all!
P.S. Make sure to ask any questions you might have and I'll be glad to help!
submitted by b1nkh4x0r to SaaS [link] [comments]


2020.08.04 19:32 b1nkh4x0r My microSaaS is now generating $300 MRR

I want to start this post off by thanking the community for the quality material, tips and endless motivation which kept me on track while developing, launching and marketing my microSaaS. It's been a dream of mine for a long time and I've managed to push through and reach my initial goals ahead of time. In order to give back, I've decided to post some tips regarding my journey, which I hope will help some of you.
Three months ago I've developed and launched my SaaS https://voxiso.com - an online AI separation engine, which enables users to isolate audio sources, remove vocals, instrumentals and separate individual instruments of uploaded files on the fly.
I've decided to use Wordpress as my main CMS considering its infinite scalability options. It works in cohesion with a custom built API and Python script in the back-end which does the actual processing. I've developed the whole thing in a month and a half during the Corona downtime, since I had a lot of time on my hands.
The main stages are described below to give you more detail:
  1. During the development phase I've written an SEO-optimized PR article, which I decided to release through PRWeb. This gave me incredible exposure and drove a huge amount of traffic to my website. I've also done keyword research using the Google's keyword tool and included the main keywords into the article, as well as into my main website. The cost of PR distribution was $200. Well worth the price. The link to the article -> https://www.prnewswire.com/news-releases/introducing-voxiso-the-worlds-first-user-friendly-ai-powered-online-vocalmusic-remover-301046402.html
  2. Front-end design was done by a great graphic designer from Argentina that I found on Upwork. The whole process took a couple of weeks and cost me $1000. Also well worth the money, as the final product was jaw dropping.
  3. I've integrated Stripe as it's cheap and straightforward to set up recurring monthly payments. They use a pay-as-you-go system which ends up costing me 1.4% + €0.25 for every payment processed.
  4. I've ran Facebook ads in order to gather a pre-launch list of 1500+ subscribers. The ROI on this was incredible and I managed to get a huge list of potential clients before launching. I used a simple static image with the frontpage of the website with a promise that first users will receive a 20% coupon once we launch. I've spent $50 on this.
  5. Launch was a great success and I've managed to get around 12 customers in the first week. Once I launched I messaged my mailing list + ran $100/mo FB ads. This was enough to get the ball rolling.
  6. I've optimized the technical SEO on my website and to be honest this was the most important thing I have done in order to get on the first page of Google for the highest ranking keywords. You can see the Google Search Console graph here -> https://ibb.co/WW1McXP
  7. Sales have been fantastic so far and the platform is running very smoothly (knock on wood). I've had maybe 5 - 6 support e-mails which I had to answer regarding the technical questions of the tool. You can see the sales statistics here -> https://ibb.co/0rf3r1p
I'm currently working on SEO and audio engine optimization. I'm creating a blog in order to post useful articles on audio separation for existing and potential users. The only expenses I currently have are DigitalOcean for hosting + Stripe processing fees.
Lastly, I would encourage everyone to work on your dream relentlessly. It's a slow and sometimes stressful process, but if I can do it - you can too! Good luck to you all!
P.S. Make sure to ask any questions you might have and I'll be glad to help!
submitted by b1nkh4x0r to juststart [link] [comments]


2020.08.04 19:28 b1nkh4x0r My microSaaS is now generating $300 MRR

I want to start this post off by thanking the community for the quality material, tips and endless motivation which kept me on track while developing, launching and marketing my microSaaS. It's been a dream of mine for a long time and I've managed to push through and reach my initial goals ahead of time. In order to give back, I've decided to post some tips regarding my journey, which I hope will help some of you.
Three months ago I've developed and launched my SaaS https://voxiso.com - an online AI separation engine, which enables users to isolate audio sources, remove vocals, instrumentals and separate individual instruments of uploaded files on the fly.
I've decided to use Wordpress as my main CMS considering its infinite scalability options. It works in cohesion with a custom built API and Python script in the back-end which does the actual processing. I've developed the whole thing in a month and a half during the Corona downtime, since I had a lot of time on my hands.
The main stages are described below to give you more detail:
  1. During the development phase I've written an SEO-optimized PR article, which I decided to release through PRWeb. This gave me incredible exposure and drove a huge amount of traffic to my website. I've also done keyword research using the Google's keyword tool and included the main keywords into the article, as well as into my main website. The cost of PR distribution was $200. Well worth the price. The link to the article -> https://www.prnewswire.com/news-releases/introducing-voxiso-the-worlds-first-user-friendly-ai-powered-online-vocalmusic-remover-301046402.html
  2. Front-end design was done by a great graphic designer from Argentina that I found on Upwork. The whole process took a couple of weeks and cost me $1000. Also well worth the money, as the final product was jaw dropping.
  3. I've integrated Stripe as it's cheap and straightforward to set up recurring monthly payments. They use a pay-as-you-go system which ends up costing me 1.4% + €0.25 for every payment processed.
  4. I've ran Facebook ads in order to gather a pre-launch list of 1500+ subscribers. The ROI on this was incredible and I managed to get a huge list of potential clients before launching. I used a simple static image with the frontpage of the website with a promise that first users will receive a 20% coupon once we launch. I've spent $50 on this.
  5. Launch was a great success and I've managed to get around 12 customers in the first week. Once I launched I messaged my mailing list + ran $100/mo FB ads. This was enough to get the ball rolling.
  6. I've optimized the technical SEO on my website and to be honest this was the most important thing I have done in order to get on the first page of Google for the highest ranking keywords. You can see the Google Search Console graph here -> https://ibb.co/WW1McXP
  7. Sales have been fantastic so far and the platform is running very smoothly (knock on wood). I've had maybe 5 - 6 support e-mails which I had to answer regarding the technical questions of the tool. You can see the sales statistics here -> https://ibb.co/0rf3r1p
I'm currently working on SEO and audio engine optimization. I'm creating a blog in order to post useful articles on audio separation for existing and potential users. The only expenses I currently have are DigitalOcean for hosting + Stripe processing fees.
Lastly, I would encourage everyone to work on your dream relentlessly. It's a slow and sometimes stressful process, but if I can do it - you can too! Good luck to you all!
P.S. Make sure to ask any questions you might have and I'll be glad to help!
submitted by b1nkh4x0r to Entrepreneur [link] [comments]


How to use Facebook Graph Search for targeting & getting leads! Facebook Graph Search: a more realistic commercial How to Use Facebook Graph Search for Lead Generation How To Use Facebook Graph Search - YouTube Facebook: Graph Search Announcement - YouTube Facebook Graph Search - Monetizing By Understanding ... Mark Zuckerberg explains Facebook's new Graph Search - YouTube Use Facebook Graph Search as Web Search Box - YouTube

The new Facebook Graph Search – part 1 – We are OSINTCurio.us

  1. How to use Facebook Graph Search for targeting & getting leads!
  2. Facebook Graph Search: a more realistic commercial
  3. How to Use Facebook Graph Search for Lead Generation
  4. How To Use Facebook Graph Search - YouTube
  5. Facebook: Graph Search Announcement - YouTube
  6. Facebook Graph Search - Monetizing By Understanding ...
  7. Mark Zuckerberg explains Facebook's new Graph Search - YouTube
  8. Use Facebook Graph Search as Web Search Box - YouTube

http://www.tothepc.com/archives/web-search-with-facebook-graph-search/ Handy tips of using Facebook Graph Search box for web searching. Just add 'Web Search:... Read more: http://www.webproeducation.org/how-to/android/delete-your-facebook-search-history/ Graph Search helps you find more of the people, places and thin... Facebook: Graph Search Announcement - Duration: 44:52. Tilo Hensel Recommended for you. 44:52. Ten Illegal Things To Do In London - Duration: 2:03. Tom Scott Recommended for you. Facebook for example introduced “Facebook Graph Search”, which is the network’s search engine which lets you search for anything you’re after, by simply typing in your query in the search box. Facebook Graph Search Training For Targeted Leads NEW April 2016 - Duration: 7:15. Lisa Mason 812 views. 7:15. Copy & Paste Videos and Earn $100 to $300 Per Day - FULL TUTORIAL ... 45 minutes complete keynote! Graph Search is designed to help you ask a precise query and then give you the answers directly, instead of giving you links to ... In this video provided by Facebook, CEO Mark Zuckerberg and other Facebook employees discuss the company's new Graph Search technology. The company announced... http://yoelcohen.com/blog/facebook-graph-search-monetizing-by-understanding-audiences-interests/ This video covers Facebook's amazing graph search and how I ...